Marketing Analyst

Marketing Research Analyst Assists with marketing research projects and analyzes results by performing the following duties: Analyzes and delivers results to provide actionable insights to the business; assumes responsibility of all project elements from inception to reporting, communication and presentation to key stakeholders Owns and ensures accuracy of data pulls, analysis and summary communication; knows where to get the data, how to pull the data from internal or external sources and the best way to report on the insights Thinks outside of the box to ensure insights are comprehensive and actionable by management tasked with making significant business decisions Meets with management + leadership to understand business needs, becoming proficient in the data associated with each project Develops and maintains working knowledge of the VIC database structure, Enterprise Data Warehouse (Snowflake), SQL, Power BI, Alteryx and other available analytical tools and new systems capabilities and uses these skills, as needed, for store and customer analysis, post-analysis of promotional programs or other analytical inquires. Knowledgeable on Loyalty Promotion Portal to effectively set up and execute programs and offers, addressing any operational issues as they occur Completes weekly and monthly reporting, including but not limited to Weekly e-VIC Threshold Offer Updates; Targeted Weekly Offer: In-Ad Coupon Measurements; All Markets Mailer Reporting; New Mover Reporting; FFM $5 Meal Analysis; Lost Loyal Weekly Target Files; and other ad hoc requests. Conducts weekly promotional and operational analyses, including RX promo participation, RX HH penetration reports, and HH Spend/Visit Reporting. Completes Ops/AP PLU Coupon Code and HH refund frequency reports for Operations and Asset Protection to use in identifying trends and concerning transactions Performs Store Mailer Analysis Develops and executes analysis for internal mailer programs Prepares reports, including charts and graphs, and provides analysis of the main takeaways from each, and presents recommendations for action plans to management in oral and written form Cross-trained in completing Period/Quarter VIC Reporting - Excessive Usage Reports, VIC %'s Report, RX VIC %'s Reports, Level/Decile Report, HH's Spend >$50, e-VIC by Decile & Tier Trending Supports and serves as back-up for team handling weekly reporting and trouble-shooting of Scopix/VEAM systems measuring in-store wait times and bagger presence. Gathers, analyzes, and compares customer data for use in research projects through mining of Data Warehouse customer spend history via Alteryx/Microsoft Access/SQL Other duties as may be needed or required. Supporting Leadership Through the 5 Es As a salaried individual contributor, you are expected to demonstrate leadership from where you are by actively modeling the 5Es through your behaviors, contributions, and impactplaying a critical role in team success, culture, and results. Envision: Understand how your role supports the company's strategic direction. Stay curious and ask questions to clarify the "why" behind the work. Offer ideas that help connect tasks to the bigger picture and contribute to meaningful improvements. Energize: Bring passion, positivity, and a drive for results to your daily work. Embrace new challenges with a solution-focused mindset. Celebrate team and individual successes, volunteer to support high-priority efforts, and encourage others during demanding times. Enroll: Stay actively connected to your team, your work, and the organization. Participate in discussions, share your voice, and listen to others. Demonstrate care for your colleagues by offering support, recognizing strengths, and building trust across functions. Enable: Take ownership of your development and help create an environment where others can thrive. Access resources, seek feedback, and engage in training opportunities. Build relationships that help you solve problems and expand your capabilities. Offer to support onboarding or mentoring of new team members. Execute: Deliver high-quality work consistently. Set clear goals, prioritize effectively, and meet deadlines with attention to detail. Proactively address potential issues, communicate clearly, and stay focused on driving measurable outcomes. Continuously look for ways to improve your performance and impact. What You Bring Bachelor's degree (B. S. or B.A.) in marketing, business or other related degree from four-year college or university; or two or more years of professional experience in marketing research, business or data analytics or equivalent combination of education and experience. Preferred Knowledge of Microsoft Word, Excel, Powerpoint Access and/or General Ledger accounting software, Oracle database software, Intellex and/or i3 DVR software Physical Demands Physical demands include, but are not limited to, high aptitude for standing and walking endurance, sitting while driving to various stores, lifting and carrying up to 50 pounds, pushing and pulling climbing ladders of various types, bending, squatting, and kneeling, and working in different temperatures inside and outside the store. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be provided, in accordance with applicable laws, to enable qualified individuals with disabilities to perform the essential functions of the position.

Created: 2026-03-10