VP Ecommerce

The Vice President of Ecommerce is tasked with shaping and expanding the digital commerce strategies across all channels to boost online revenue, improve customer experiences, and integrate digital and traditional operations seamlessly for the client. This leadership role involves directing a diverse team encompassing digital marketing, merchandising, technology, user experience (UX), analytics, and operations to construct and refine the client's eCommerce ecosystem. One of their primary duties is to formulate and implement a comprehensive eCommerce strategy to meet business goals related to revenue, conversion, and customer acquisition. This role demands the VP to drive high performance in teams dedicated to digital marketing, site merchandising, UX/UI, and platform operations. Their responsibilities extend to optimizing the digital customer journey on various platforms, including desktop, mobile, and apps. Collaboration with departments such as marketing, product development, IT, finance, and logistics is essential to execute successful omnichannel strategies. The VP must also be proactive in identifying innovative opportunities and emerging technologies to boost eCommerce metrics and performance while managing the eCommerce profit and loss records to ensure the clients long-term profitability and value creation. To fulfill the technical and managerial demands of this role, candidates are typically expected to hold a Bachelors degree in Business, Marketing, or a related field, with a preference for an MBA graduate. They should possess over a decade of experience in eCommerce or digital leadership roles, ideally within consumer brands or the retail sector. A proven capability to significantly grow online revenue, along with strong leadership and team management acumen, is essential. Additionally, an in-depth understanding of eCommerce platforms, SEO/SEM strategies, digital analytics, and UX/UI best practices is crucial. Lastly, a strong analytical mindset with skills in analytical tools like Google Analytics, Adobe Analytics, or Tableau is highly advantageous.

Created: 2026-03-10