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Marketing Strategist

BOWEN® - Indianapolis, IN

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Job Description

Job Title: Marketing Strategist The Opportunity: We are seeking an individual who is experienced in corporate marketing, and is able to manage a wide range of strategies and tools in support of new revenue development and effective corporate communication. This person should exhibit strong interpersonal relational skills, and effectively manage projects to a desired outcome. Who We Are: Our people are our strength. As an employee-owned national construction company, we prioritize collaboration, innovation, and continuous improvement. We're committed to fostering a culture of growth and empowerment, where every team member is valued and supported. What Youll Do: Primary Responsibilities: Work with Bowen teams to develop proposal responses Review proposal requirement documents issued by owner Develop structure and content considering required elements for proposal, client and reviewer audience, existing assets and collateral materials to support the proposal Actively manage inputs from multiple stakeholders to drive proposal to completion Work in collaboration with the marketing team to continually maintain, protect, and improve Bowens brand within and outside of Bowen Work collaboratively with the Business Development team and other departments to understand selling and communications challenges, and subsequently develop / execute strategies to overcome them Train new employees on the tools available to tell Bowens story and share the stories of their projects Support corporate communication through newsletters, intranet, and other tools Lead projects for development and update of corporate marketing materials and selling tools Support other Bowen departments efforts in communication Evaluate and manage third party-partners and consultants to complete projects Produce advertisements and communications, including internal corporate communications Drive efficiency within the department to continually expand services and serve multiple stakeholders quickly Secondary Responsibilities: Support prequalification efforts with new owners Support the update and maintenance of project and resume information Support community projects with leadership and communication tools Support business development teams with conference needs Skills and Experience: Bachelors Degree in Marketing or Communications from a 4-year institution. Minimum 3 years experience in marketing. Experience with construction is helpful, but not required. Excellent interpersonal skills Positivity An eye for design and the ability to maintain visual standards of marketing materials High level of accountability to self and team Ability to produce basic video content Ability to work in both printed and digital tools, including: Adobe Creative Suite, Office Suite, Website Manipulation, Salesforce, Google Photos. Adobe InDesign experience is perferred. Ability to operate social media channels, and publish appropriate content in company voice Accountability to deadlines Ability to effectively prioritize requests from within the organization Excellent written communication skills Curiosity and interest in learning more about Bowens construction projects Commitment to understand past project work and how it applies to future work Ability to speak in front of groups as an ambassador of the marketing department Analytical and problem solving skills Ability to manage multiple projects and deliverables at once Attention to detail and high level of accuracy Ability to self-direct efforts Benefits: Competitive Base Salary Medical, Dental and Vision Insurance PTO from Day 1 7 Paid Holidays (plus 6 additional half-days), 1 Community Day, 1 Floating Holiday Paid Parental Leave Annual Discretionary Bonuses Employer-paid Life Insurance with supplemental options 401k with Company Match HSA and FSA options Employee Referral Program Wellness Program Employee Assistance Program (EAP) Short and Long-Term Disability Family Planning and Adoption Assistance Education Reimbursement

Created: 2026-03-10

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