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Web Developer

Hilltop Holdings - Dallas, TX

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Job Description

Job Description PrimeLending is seeking a Web Developer to play a key role on the Corporate Marketing team and is responsible for building, enhancing, and maintaining high-quality, responsive web experiences across PrimeLending's digital ecosystem. This role supports corporate, branch, and loan officer websites, ensuring performance, scalability, brand consistency, and an exceptional user experience. This is an experienced individual contributor role with meaningful ownership and influence. The Web Developer collaborates closely with designers and key stakeholders to implement new features, resolve technical issues, and drive continuous improvement. The role also contributes technical expertise to platform optimization, architectural decisions, and digital roadmap planning. Responsibilities Develop responsive, user-friendly web pages and components using HTML, CSS, JavaScript, and related front-end technologies. Maintain, enhance, and optimize PrimeLending's corporate website, as well as branch and loan officer websites, ensuring performance, scalability, and brand consistency across the full web ecosystem. Implement layouts, features, and updates based on design mockups, prototypes, and written requirements. Collaborate with designers and cross-functional stakeholders to translate business needs, user feedback, and design concepts into effective, user-centered web solutions. Troubleshoot and debug complex technical issues across multiple websites, devices, and environments. Ensure high-quality visual standards, accessibility compliance, and adherence to brand guidelines across all digital properties. Monitor site performance and apply SEO best practices, diagnostic tools, and optimization techniques to improve speed, responsiveness, and discoverability. Translate user and customer feedback into actionable enhancements that support engagement, conversion, and usability goals. Create and maintain functional requirements, technical documentation, and implementation guides. Evaluate enhancement requests and recommend scalable solutions aligned with cost, impact, and system compatibility. Contribute technical expertise to planning discussions, architecture decisions, and digital strategy roadmaps. Stay current with emerging technologies, tools, and front-end development best practices. Work independently, manage multiple priorities, and communicate clearly with cross-functional partners. Work within enterprise platforms and tools, including Crownpeak, Salesforce, and Total Expert. Qualifications Bachelor's degree in Computer Science, Engineering, Technology, Information Systems (CIS/MIS), or a related technical field, or equivalent practical experience. 5-7 years of professional experience as a Front-End or Web Developer. Advanced proficiency in HTML5, CSS, JavaScript, and jQuery, with a strong understanding of how JavaScript and CSS work together to deliver responsive, dynamic user experiences. Hands-on experience with responsive design principles, mobile-first development, and modern layout and UI best practices. In-depth understanding of the full web development lifecycle, from design through development and deployment. Experience working with content management systems (CMS); experience with Crownpeak or other enterprise-level CMS platforms preferred. Strong knowledge of cross-browser testing, debugging, and optimization across multiple devices and environments. Familiarity with SEO best practices, technical SEO, website performance optimization, and analytics or diagnostic tools. Understanding of accessibility standards (WCAG/ADA) and the ability to implement accessible front-end code. Strong sense of layout aesthetics, usability, and user experience best practices. Excellent analytical, problem-solving, communication, and multitasking skills. Proven ability to thrive in a fast-paced environment while managing multiple priorities effectively. The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company. About Us PrimeLending, a PlainsCapital Company®, is a people-first company on a mission to make the home loan process simple and stress-free. Since 1986, we've been working together as a team to support our customers, co-workers and communities and make a positive impact on all the lives of all we serve. Whether on the frontline working directly with customers in our branches or behind the scenes supporting our loan officers, our team members each play a vital role in delivering an outstanding customer experience. Award-Winning Culture Known for having an empowering, supportive culture, PrimeLending is a place where each individual has an important voice, can be themselves and thrives. Our organization exudes an infectious spirit of optimism and humanity, making PrimeLending a great workplace. #7 2023 Energage Top Workplaces in the USA1 # 11 2023 Energage Top Workplaces in Financial Services1 Top 25 2023 Fortune Best Workplaces for Women™2 Top 25 2023 Fortune Best Workplaces in Financial Services™2 Top 50 2023 Fortune Best Workplaces for Millennials™2 #11 2023 Fortune Best Workplaces in Texas™2 Scotsman Guide 2024 Top Workplaces3 (Editor's Pick) #7 2023 Dallas Morning News Top Workplaces4 Key Facts About PrimeLending Established in 1986 Part of Hilltop Holdings Inc. (NYSE: HTH) a diverse financial services company #11 2023 Top Retail Volume, Scotsman Guide #15 2023 Top Overall Volume, Scotsman Guide3 400+ purchase, renovation, refinance and reverse mortgage products National lender with coverage in all 50 states 2023 Best-in-Class Lender in 4 categories by MortgageCX5 Branches located in 42 states 96% customer satisfaction rating6 4.9 national average star rating on Google 22,000+ five star Zillow reviews 1Energage Top Workplaces Awards 2Great Place to Work 3Scotsman Guide 4The Dallas Morning News 5MortageCX 6Survey administered and managed by an independent third party following loan closing. PrimeLending received an overall 96% Customer Satisfaction Rating for the period 1/1/23-12/31/23.

Created: 2026-03-10

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