World Wide New Product Introduction Consumer Lead

World Wide New Product Introduction Consumer Lead This role is responsible for overseeing the execution of NPI marketing content, with an emphasis on the consumer portfolio. The role takes the lead in developing insights-led new product introduction content aligned with business goals & market need, demonstrating measurable ROI and improved brand metrics. Additionally, the role involves fostering collaboration with cross-functional teams, contributing to innovative marketing practices, leading execution of global marketing strategies, and leading market research efforts. Drives execution of marketing communications strategies leveraging set policies, standards, and direction across the assigned business area. Leads development of insights-led new product introduction assets that directly tie into the business goals and objectives, that in turn demonstrate clear ROI and increased brand metrics. Drives collaboration efforts with the business and regional marketing partners. Works towards the adoption of leading-edge innovative marketing communications techniques (with an emphasis on AI) across the business. Leads execution of marketing campaigns across different channels including digital, social media, email, etc. Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies. Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees. Recommended Education & Experience: Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. Typically has 7-10 years of work experience, preferably in NPI marketing, content marketing and etail, data led planning, or a related field. Knowledge & Skills: Analytics Agency Management Brand Management Brand Marketing Brand Strategy Data Analysis Digital Marketing Go-to-Market Strategy Key Performance Indicators (KPIs) Market Research Marketing Marketing Communications Marketing Strategies New Product Development Product Marketing Project Management Selling Techniques Social Media Thought Leadership Cross-Org Skills: Effective Communication Results Orientation Learning Agility Digital Fluency Customer Centricity Impact & Scope: Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Complexity: Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Disclaimer: This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience. HP offers a comprehensive benefits package for this position, including: Health insurance Dental insurance Vision insurance Long term/short term disability insurance Employee assistance program Flexible spending account Life insurance Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure 11 paid holidays Additional flexible paid vacation and sick leave (US benefits overview) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"

Created: 2026-03-10