Home Care Marketing & Referral Specialist

Responsive Recruiter If you're a true relationship-builder who can walk into a facility, earn trust fast, and convert partnerships into real hours of care, this role is for you. We're hiring a field-focused outreach professional to grow private-pay home care in Broward County. This is not a "post on social media" job it's boots-on-the-ground business development. Home Helpers Home Care provides non-medical, private-pay home care services that help seniors and adults stay safe and independent at home. We work closely with families, professionals, and community partners to deliver dependable, high-quality care with responsiveness and compassion. Our growth depends on strong local relationships and we're looking for someone who can build them consistently. What You'll Do (Responsibilities) Build and manage a referral partner pipeline across Broward County (ALFs, senior communities, discharge planners, rehab facilities, physician offices, case managers, elder law attorneys, CPAs, community organizations) Conduct in-person outreach visits and meetings (this is a field role) Present our services clearly and professionally; leave behind effective collateral Follow up relentlessly: calls, emails, drop-ins, lunches, events whatever it takes to move relationships forward Attend networking events and community activities to generate qualified leads Track all activity in a CRM and provide weekly reporting (visits, meetings, partners added, leads, hours started) Coordinate with office operations to ensure smooth lead handoff and fast response times Represent our brand with professionalism, urgency, and integrity What Success Looks Like You'll be measured on outcomes especially hours of care initiated from your relationships. First 30 Days Complete training and master our value proposition, scripts, and partner messaging Build a target list and begin consistent outreach KPI targets: 60+ outreach touches, 25+ in-person visits, 10+ qualified partner meetings scheduled By 60 Days Establish a repeatable weekly outreach routine Add new referral relationships into the pipeline and generate consistent qualified leads KPI targets: 40+ in-person visits/month, 15+ partner meetings/month, 812 qualified leads/month By 90 Days Produce predictable results: leads converting into started cases and billable hours KPI targets: 10+ active referral partners sending opportunities, steady monthly hours of care started attributable to your outreach Compensation Base salary + commission Commission is earned based on performance measured in hours of care sold / billable hours initiated from your referrals Commission plan details are discussed during the interview. Top performers can significantly increase earnings. Schedule Flexible schedule (some early mornings, evenings, and occasional weekends may be needed for partner meetings or community events) Requirements B2B outreach, relationship sales, or community marketing experience preferred (healthcare, senior services, or professional services a plus) Strong communication and follow-up discipline Comfortable with performance-based commission incentives Reliable transportation and willingness to travel throughout Broward County daily Organized, consistent, CRM-friendly Bilingual English/Spanish preferred (not required) Experience as a Senior Placement or Discharge Planner is a plus What We Offer Training, onboarding, scripts, and outreach structure Marketing collateral and tools to support partner conversations Support from leadership and operations to convert leads quickly Growth path for high performers (more responsibility + higher earning potential) How to Apply Submit your resume and include 57 sentences answering: What kind of B2B outreach or referral partnership work have you done? What results did you produce (meetings set, partners built, revenue/hours generated)? Why are you a strong fit for a field-based, performance-driven role?

Created: 2026-03-10