Social Media Manager

Overview We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay, East Bay, and the Peninsula This role is ideal for someone who understands local marketing, community-driven brands, and fitness/wellness content, and can balance brand consistency with local personalityScope of WorkPlatforms • Instagram & TIK TOK (3 separate accounts per platform) • Optional: light support with cross-posting to Stories or Reels scheduling toolsContent & Posting • 3-5 feed posts per account per week • 3-5 Stories per account per week • Reels encouraged (repurposed from studio content is fine) • Captions, hashtags, geotags, and light CTAs includedCommunity Engagement • Respond to comments and DMs (during business hours) • Engage with local businesses, partners, and influencers • Support studio promotions, challenges, and eventsBrand & Strategy • Maintain a consistent brand voice across regions • Customize content to feel local (neighborhoods, studios, instructors) • Monthly content planning + approval workflow • Coordinate with studio leadership on promos, launches, and campaignsAnalytics & Reporting • Monthly performance summary per region: • Follower growth • Engagement rate • Top-performing content • Recommendations for improvementWhat We're Looking For Experience managing multi-location or franchise-style brands Strong Instagram and TIK TOK skills (especially Reels + Stories) Understanding of fitness, wellness, or lifestyle brands Ability to balance local flavor with brand standards Organized, proactive, and responsive Comfortable working with provided assets (studio photos/videos)Nice to Have • Bay Area or California market familiarity • Influencer outreach experience • Paid social experience (optional, not required)Deliverables Summary • Content calendar (monthly) • Posting + engagement for 3 accounts • Monthly analytics report • Clear communication + responsivenessCompensation • Open to monthly retainer for agency • Please include: • Your pricing • What's included • Examples of Instagram accounts you currently or previously managed • Any relevant case studiesHow to ApplyPlease send: 1. A short intro about you or your agency 2. Links to Instagram accounts you manage 3. Your proposed monthly rate 4. Why you're a good fit for a local, community-driven fitness brandOptional Add-Ons (Future) • Influencer coordination • Paid Instagram ads • Launch or challenge campaigns • Regional growth experiments Compensation: $2,000.00 - $5,000.00 per month BODYROK offers high-intensity, low-impact workouts that tone, sculpt and redefine your body and mind in just 45 minutes! We are a rapidly growing company looking for fitness enthusiasts who are: organized, problem-solvers, demonstrate excellent interpersonal skills, and have a passion & excitement for our brand. We are seeking enthusiastic, service-oriented, hardworking individuals to work in our fast-paced studios. Let's ROK!

Created: 2026-03-10