Site Merchandising Manager, Promotions

About the Role The Manager, Promotions & Copy will lead the strategy, planning, and execution of all promotional and seasonal merchandising campaigns across digital platforms. This role will drive cross-functional coordination to ensure timely and high-impact execution of marketing moments, markdown events, and category-specific storytelling.What You'll Do Partner on the digital promotional calendar, ensuring alignment across Site, and vehicle teams. Lead promotional merchandising for key brand events (e.g., Back-to-School, Black Friday, End-of-Season) across US and Canada sites. Partner with Analytics and Planning to evaluate promotion effectiveness and drive continuous customer journey improvement. Guide Creative & Brand partners on site needs and promotional asset requirements. Manage site readiness and QA for all promo-related updates. Lead a team of assistants, coordinators, and/or specialists focused on promotions and markdown execution. Own promotional copy across PDPs and coordinate with Product and Marketing teams to ensure accuracy and consistency. Who You Are 7+ years of ecommerce or site merchandising experience with deep knowledge of promotional strategy. Demonstrated success managing high-impact seasonal campaigns and cross-functional workflows. Ability to interpret performance metrics and optimize execution based on learnings. Strong planning, prioritization, and stakeholder alignment skills. Experience managing and developing a team. Strong storytelling and copywriting skills a plus.

Created: 2026-03-10