Social Media Buyer

Job Description Job Description Location: Pompano Beach, FL Type: On-Site In Office About SWISSGEAR SWISSGEAR is a leading travel and lifestyle brand trusted by millions of travelers, students, and professionals across North America. Known for quality, durability, and thoughtful design, SWISSGEAR products support everyday journeys from campus to commute to global travel. As we continue to grow our direct-to-consumer business, we are making significant investments in performance marketing to accelerate customer acquisition and drive revenue growth through . We are looking for a Social Media Buyer with 3-5 years of hands-on experience to join our expanding Paid Media team. This mid-level role is ideal for a marketer who is confident managing multi-channel paid social campaigns and ready to take on greater strategic responsibility. In this role, you will manage campaigns end-to-end, from planning and execution to optimization and reporting, while collaborating cross-functionally to deliver strong performance across our paid social initiatives. Key Responsibilities Plan, launch, and continuously optimize full-funnel paid social campaigns across platforms including Meta, LinkedIn, TikTok, Snapchat, and emerging channels as they become relevant. Build audience targeting and segmentation strategies using performance data and market insights to effectively drive awareness, engagement, and conversion outcomes. Analyze campaign performance using tools such as Meta Ads Manager, Shopify, Looker Studio, and Google Analytics, translating data into actionable optimizations and growth opportunities. Collaborate closely with creative and content teams to develop ad concepts and assets aligned with brand positioning and campaign objectives, while applying platform-specific best practices. Monitor updates across advertising platforms, including policy, algorithm, and product changes, ensuring campaigns remain competitive and compliant. Develop and deliver campaign reports that clearly communicate performance results, insights, and recommended next steps to internal stakeholders and leadership. Contribute to campaign planning and strategy sessions, bringing forward new ideas and data-driven recommendations to improve performance. Manage campaign budgets, pacing, and forecasting to ensure efficient spend and alignment with revenue and acquisition targets. Mentor and support junior team members by sharing knowledge and helping elevate team performance standards. Qualifications 3-5 years of experience managing paid social campaigns in either an agency or in-house setting, with demonstrated ownership of campaign performance and optimization. Strong expertise across major paid social platforms, including Meta, LinkedIn, and TikTok advertising tools. Proven ability to interpret performance data, identify trends, and implement optimizations that improve key performance metrics. Working knowledge of Google Analytics and campaign tracking through UTM parameters and attribution frameworks. Understanding of paid social creative best practices and experience collaborating with designers and content creators to produce effective ads. Strong organizational and time management skills, with the ability to manage multiple campaigns and deadlines simultaneously. Excellent communication skills, both written and verbal, with experience presenting results or working with stakeholders preferred. Proficiency in Google Workspace tools and familiarity with project management platforms such as Asana, Trello, or similar systems. Experience using creative tools such as Notion Canva, Adobe Creative Suite, or Figma is considered a plus. Compensation & Benefits Job Type: Full-time Schedule: Monday-Friday Compensation: $75,000-$90,000 + Bonus Benefits include: Medical, Vision & Dental coverage Paid Time OFF Growth opportunities within a rapidly expanding eCommerce organization Collaborative, fast-moving environment Company Description Official SwissGear and Wenger branded luggage, backpacks, and travel accessories manufacturer. Often imitated but never equaled, SwissGear and Wenger are authentic Swiss brands in the genuine Victorinox Swiss Army Knife family of products. With a true commitment to embracing innovation, upholding Swiss principles of design, and tirelessly enforcing the highest standards of quality, we deliver highly functional, practical products to our consumers through our many big box and e-commerce retail partners. Company Description Official SwissGear and Wenger branded luggage, backpacks, and travel accessories manufacturer. Often imitated but never equaled, SwissGear and Wenger are authentic Swiss brands in the genuine Victorinox Swiss Army Knife family of products. With a true commitment to embracing innovation, upholding Swiss principles of design, and tirelessly enforcing the highest standards of quality, we deliver highly functional, practical products to our consumers through our many big box and e-commerce retail partners.

Created: 2026-03-10