Principal Firmware Engineer

Now hiring a Principal Firmware Engineer to help lead the design and development of next-generation connected products in the consumer and health-tech space. This is a hands-on leadership opportunity to own firmware architecture, guide a small engineering team, and bring innovative ideas to life from concept to production. What you'll do: Lead embedded firmware design and development for complex, connected products Collaborate closely with hardware, design, and manufacturing teams Architect, bring up, and optimize firmware on ARM-based microcontrollers Develop using C / C++ and RTOS environments (FreeRTOS or Zephyr) Work with communication protocols (I2C, SPI, UART, BLE, Wi-Fi, Cellular) Drive continuous improvement through code reviews, testing, and CI tools What we're looking for: 7+ years of firmware or embedded systems experience Strong C/C++ and microcontroller programming background Familiar with Git, CMake, VS Code, Jira, and CI/CD pipelines Experience shipping hardware products from prototype to launch Location: Los Angeles (On-site) Salary: $165,000 - $190,000 + benefits Join a fast-moving engineering team building beautifully designed connected technology. #Firmware #EmbeddedSystems #Electronics #IoT #EngineeringJobs #Hardware #CProgramming #RTOS #LosAngeles #Hiring #ReachVelocity

Created: 2026-03-10