Senior Marketing Analytics Manager

Senior Marketing Analytics Manager Values & Innovation At Under Armour, we empower those who strive for more, guided by our values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality. These values form a roadmap for our teams and represent the qualities expected from every teammate. Our pursuit of innovation begins with a commitment to excellence. Here, you will have the freedom to push boundaries and develop, deliver, and market top-tier products and digital tools that enhance athletic performance. If you are currently part of the Under Armour team, please apply through the Internal Career Site. Purpose of Role The Senior Marketing Analytics Manager will play a critical role in providing timely and impartial insights that inform pivotal business decisions. This position is vital for leading data-driven insights across the entire marketing funnel, from brand awareness to performance marketing and customer engagement. Collaborating with marketing, media, and CRM teams, you will optimize spending, enhance targeting, and drive quantifiable business impact. Your Impact Full-Funnel Analytics: Develop and implement measurement strategies across brand campaigns, performance marketing, and CRM initiatives (email, push, SMS). Media & Platform Expertise: Analyze and optimize campaigns across major platforms (Meta, TikTok, Google) while ensuring best practices for attribution and ROI. CRM & Customer Marketing: Lead segmentation strategies and personalization across CRM channels to boost engagement and retention. Marketing Measurement: Spearhead Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) efforts to guide budget allocation and assess channel effectiveness. Business Partnership: Translate complex data into actionable insights for senior stakeholders, actively influencing marketing strategies and investment decisions. Customer Insights: Create segmentation frameworks and leverage behavioral data to refine targeting and creative strategies. Tool & Tech Enablement: Collaborate with internal teams and vendors to ensure effective data integration and reporting across analytics platforms. Qualifications Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience, or 14 years of relevant experience without a degree. 5+ years of retail experience (preferably in eCommerce, but Brick and Mortar experience is a plus). Strong understanding of MMM, MTA, and customer segmentation methodologies. Preferred analytical tools background in Snowflake, Adobe Analytics, SQL, and Tableau. Proficient with data platforms including Meta, TikTok, Google Ads, and CRM platforms (Salesforce Marketing Cloud or similar). Ability to connect marketing performance to broader business objectives and financial outcomes independently. Curious self-starter with a track record of turning hypotheses into data-driven stories through collaboration. A thinker who thrives on creativity and outside-the-box solutions. Workplace Location Work Schedule: Fully Remote Sponsorship Eligibility: (US ONLY) UA currently does not offer sponsorship for employment-based work authorization for this position. Relocation No relocation provided. Base Compensation $152,014.40 - $190,018.00 USD. Most new hires fall within this range, with the potential for higher earnings over time. Initial placement within the salary range is based on individual relevant knowledge, skills, and experience. UA is committed to supporting our teammates' career advancements, and base salary is just one part of a comprehensive Total Rewards package. Benefits & Perks Paid

Created: 2026-03-10