Digital Marketing Coordinator

Job Title: Digital Marketing Coordinator Full Time Wage: $20-25 Role Overview Rivertown Dental is seeking a highly creative and execution-focused Digital Marketing Coordinator to support the Marketing Manager in driving patient growth, brand awareness, and talent attraction. This role is responsible for executing digital marketing initiatives, developing creative assets, capturing authentic brand content, and supporting campaign performance across social media, email, website, and community channels. The ideal candidate is both organized and creative. Someone who can manage timelines and deliverables while also producing high-quality digital content that reflects Rivertown Dental's culture and brand standards. Key ResponsibilitiesDigital Content & Creative Development Create engaging photo, video, and graphic assets for social media, email campaigns, website updates, and community promotions Capture in-office and event-based content (photo/video) on a consistent basis Visit Rivertown Dental locations regularly to gather authentic brand content Maintain organized digital asset libraries Social Media & Digital Execution Execute the approved social media content calendar across Facebook, Instagram, TikTok, LinkedIn, and YouTube Schedule, publish, and monitor content Engage with followers and respond appropriately to comments and messages Assist in email and SMS campaign creation and deployment Support website content updates and blog publishing as needed Campaign Support & Performance Assist in executing marketing campaigns developed with the Marketing Manager Track and report on social engagement, website traffic, and campaign performance Support testing of new creative concepts and digital initiatives Ensure marketing efforts remain aligned with brand standards Community & Brand Support Assist in planning and executing community events, sponsorships, and school partnerships Capture content from community engagements Support relationship-building efforts with local organizations Key Performance Indicators (KPIs) Monthly social media engagement growth Consistent content publishing cadence Growth in organic website traffic Campaign execution accuracy and timeliness Capabilities & Key Competencies Strong creative execution with attention to detail and brand consistency Videography and photography skills with an eye for authentic storytelling Excellent interpersonal, communication, and relationship-building skills Ability to manage multiple projects while meeting deadlines Comfortable working independently while collaborating cross-functionally Growth-minded, adaptable, and open to feedback and creative iteration Organized, reliable, and proactive Education & Experience Required: Associate's or Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience) 1+ year experience in marketing, social media, content creation, or customer-facing role Experience with Canva, Adobe Creative Suite, or similar design tools Strong photography and videography capabilities Reliable transportation for travel between office locations and events Preferred: 2+ years of experience as a social media specialist or in a similar marketing role Experience researching buyer personas and target audiences Basic understanding of paid digital advertising or willingness to learn Physical & Schedule Requirements In-Office presence required (minimum 80% of weekly hours) Ability to attend occasional evening or weekend events Ability to life up to 15 pounds and work at a computer for extended periods

Created: 2026-03-10