Social Media Coordinator
Paint It Right - Ann Arbor, MI
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We are seeking a creative, organized, and results-driven Social Media & Content Manager to oversee and grow our online presence. This role will be responsible for developing engaging content that showcases our painting projects, highlights our craftsmanship, and strengthens our brand visibility across social media platforms. The ideal candidate understands visual storytelling, has experience in home service marketing, and can turn completed projects into compelling digital content that generates leads and builds trust. Responsibilities: • Develop and execute a comprehensive social media strategy aligned with company goals • Create, schedule, and publish engaging content (photos, videos, reels, stories, before-and-after showcases) • Capture on-site project content when needed • Write compelling captions and calls-to-action that drive engagement and lead generation • Manage and grow social media accounts (Instagram, Facebook, TikTok, LinkedIn, etc.) • Monitor messages, comments, and online reviews; respond in a timely and professional manner • Plan and manage paid advertising campaigns • Track analytics and provide monthly performance reports with recommendations • Maintain brand consistency across all digital platforms • Collaborate with the sales and operations team to highlight recent projects and promotions • Stay updated on social media trends, algorithm changes, and industry best practices Qualifications: • Proven experience managing social media accounts for a business (home services industry preferred) • Strong photography and short-form video editing skills • Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.) • Experience running and optimizing paid social media ads • Excellent written and verbal communication skills • Strong organizational skills and ability to meet deadlines • Basic understanding of branding and marketing strategy • Ability to analyze performance data and adjust strategy accordingly • Self-motivated and able to work independently • Portfolio or examples of previous social media work required Compensation: $15 - $20 hourly• Develop and execute a comprehensive social media strategy aligned with company goals • Create, schedule, and publish engaging content (photos, videos, reels, stories, before-and-after showcases) • Capture on-site project content when needed • Write compelling captions and calls-to-action that drive engagement and lead generation • Manage and grow social media accounts (Instagram, Facebook, TikTok, LinkedIn, etc.) • Monitor messages, comments, and online reviews; respond in a timely and professional manner • Plan and manage paid advertising campaigns • Track analytics and provide monthly performance reports with recommendations • Maintain brand consistency across all digital platforms • Collaborate with the sales and operations team to highlight recent projects and promotions • Stay updated on social media trends, algorithm changes, and industry best practices
Created: 2026-03-10