SFMC (Salesforce Marketing Cloud)

Job Title: SFMC (Salesforce Marketing Cloud) Location: Pleasanton CA OR Dallas TX- Onsite Duration: contract HCL Tech / Key Responsibilities 1. Platform Leadership & Governance Lead end-to-end implementation of Salesforce Marketing Cloud across multiple business units. Oversee platform governance, roadmap, adoption, and scalable architecture. Establish best practices around platform usage, security, compliance, and data retention. 2. Solution Design & Technical Implementation Architect SFMC solutions including Email Studio, Journey Builder, Automation Studio, Contact Builder, Personalization Studio Design and implement automation workflows, personalized campaigns, preference centers, and multi-channel journeys. Build and optimize data models, data extensions, and segmentation logic. Develop customizations using AMPscript, SQL, APIs, and integrate with Salesforce CRM and external systems. Set up and monitor SFMC connectors and data synchronization processes. 3. Cross-Functional Collaboration Partner with marketing, sales, data, and IT teams to translate business requirements into technical solutions. Guide internal and external development/support teams. 4. Quality Assurance & Optimization Manage testing cycles (UAT, regression, performance testing) and ensure high-quality platform delivery Lead deliverability monitoring, including IP reputation, authentication, and bounce management. Interpret Marketing Cloud Intelligence analytics for continuous optimization. 5. Team Leadership & Enablement Lead and mentor SFMC developers, consultants, and specialists. Provide technical guidance, documentation, and training to stakeholders and end-users. Required Skills & Qualifications Technical Skills 5+ years hands-on experience with Salesforce Marketing Cloud. Expertise in Email Studio, Journey Builder, Automation Studio, Contact Builder. Strong SQL, AMPscript, HTML/JavaScript, API development skills. Experience with Salesforce CRM integration and data pipelines. Leadership & Strategy 2+ years of team lead or technical leadership experience. Ability to translate business needs into scalable marketing automation solutions. Preferred Certifications Salesforce Marketing Cloud Consultant Salesforce Email Specialist Salesforce Marketing Cloud Develope

Created: 2026-03-10