Application Modernization Go-to-Market Lead - Hybrid ...
IBM - Charlotte, NC
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Introduction We are seeking a dynamic Go-to-Market and Business Development Leader for our cutting-edge Application Modernization solutions. In this exciting position, you will harness the power of Generative AI and agent-based AI on hybrid cloud technology to revolutionize clients' legacy IT applications, unlocking greater intelligence and efficiency across multiple sectors. Your primary responsibility will be to design and execute a comprehensive global go-to-market strategy, develop industry-tailored solutions, and facilitate rapid adoption of our modernization services. Your achievements will be evaluated based on pipeline growth, successful deal closures, new client acquisitions, and significant market penetration of our AI-driven modernization offerings. You will also collaborate closely with industry analysts and build strategic partnerships with major cloud providers, including AWS, Microsoft, and Google. Your role and responsibilities Go-to-Market Strategy & Revenue Growth: Develop a robust global GTM strategy for the Application Modernization offering, uniting sales, marketing, and delivery teams towards ambitious growth targets. Emphasize increasing pipeline generation and sealing deals to surpass revenue goals. Regularly analyze market segmentation to harmonize broad industry strategies with focused approaches for key sectors. Thought Leadership & Offering Definition: Spearhead the formulation of the offering's value proposition and strategic roadmap. Identify and integrate emerging trends such as GenAI and agent-based automation into our service portfolio to effectively tackle client challenges. Design impactful modernization solutions that comprehensively address technical debt, risks associated with legacy systems, and challenges in cloud adoption.
Created: 2026-03-10