Senior Marketing Data Analysis Lead - Financial ...

About Us: At Accenture Song, we empower our clients to drive growth and enhance value through sustained customer engagement. Our suite of services ranges from ideation to execution, including growth initiatives, product design, cutting-edge technology platforms, and marketing strategy. With deep industry knowledge and established client relationships, we help businesses thrive in a rapidly changing environment by harnessing imagination, technology, and intelligence. Position Overview: We are seeking a Senior Marketing Data Analysis Lead to head a dedicated team focused on evaluating marketing use cases and scrutinizing current data sources and methodologies. This senior-level position is ideal for a data expert skilled in cultivating relationships with key client stakeholders to ensure optimal data assets are utilized for major marketing initiatives while demonstrating the business value derived from these efforts. Core Responsibilities: Use Case Leadership: Lead the assessment of key marketing use cases by collaborating with stakeholders to document insights, expected outcomes, and overall impact. Data Strategy Review: Oversee thorough evaluations of existing data strategies, identifying and validating essential data sources for each use case. Metrics Assessment: Establish baseline performance metrics for current and proposed use cases, while analyzing definitions and methodologies for accuracy. Stakeholder Engagement: Conduct interviews and foster strong rapport with business, marketing, and technical teams to clarify objectives and gather requirements. Data Quality and Governance: Promote high standards of data quality and governance principles across all analytical activities. Analytical Insights: Analyze consumer behavior, media performance, and brand strengths to unveil trends and provide actionable business recommendations. Qualifications: 7+ years of experience in data analytics within marketing, consumer, and digital sectors. Robust background in data integration, validation, and metric benchmarking. Proficient in SQL, data visualization tools, and cloud-based solutions. Exceptional communication and stakeholder engagement abilities. Strong understanding of data governance principles. 4+ years of experience in the Financial Services sector. Join us and play a critical role in Accenture Song's mission to transform the financial services landscape through data-driven marketing strategy. The position may be located at our office. For further details on our benefits, please refer to our employee benefits information.

Created: 2026-03-10