Paid Advertising Specialist

About Us10 Federal Storage is a forward-thinking, rapidly growing self-storage company managing more than 120 facilities with aggressive plans to expand within the next 14 months. We are a tech-forward organization that’s transforming an entire industry through cutting edge solutions and data-driven insights. We're building a lean, high-performing marketing team that leverages automation, AI, and strategic thinking to support our growth while maintaining our brand excellence and customer experience.Position OverviewWe are seeking a Paid Advertising Specialist to take ownership of our paid advertising across our growing portfolio of facilities nationwide, build automated reporting systems that harness the power of data analytics, and continuously optimize campaigns for maximum ROAS. This individual contributor role reports directly to the VP of Marketing and offers significant opportunity for the right professional to make a real impact as we scale our operations and continue to disrupt the storage market.As a rapidly growing company expanding into new markets, this position requires a technically proficient Paid Advertising Specialist who thrives in a fast-paced environment where delivering results is paramount. This role requires exceptional technical execution ability, advanced data analysis skills, and hands-on expertise across multiple advertising platforms including Google Ads, programmatic DSPs, geo-fencing, OTT/CTV, and Microsoft Ads with the primary goal to increase facility rentals while keeping overall advertising costs down through strategic, data-driven campaign management across all platforms.What You'll OwnDigital Advertising Campaign ManagementGoogle Ads & Search Marketing Own end-to-end Google Ads strategy with emphasis on Search Ads performance: manage Search, Display, Performance Max, and Retargeting campaignsBuild scalable campaign structures optimized for hyperlocal targeting (3-5 mile radius per facility) with advanced bid strategies and budget allocation formulasDevelop keyword strategies specific to self-storage and Ideal Customer Profiles: high-intent search terms and negative keyword managementExecute Microsoft Ads (Bing) campaigns and coordinate paid search strategy with SEO Manager to maximize overall search visibilityManage Sparefoot and other internet listing services (ILS) to maximize visibility and conversions while optimizing cost-per-rentalOptimize facility listings, pricing strategies, and promotional offers across all ILS platforms to drive qualified leadsMonitor ILS performance metrics and adjust strategies to improve conversion rates and reduce customer acquisition costsExecute programmatic display campaigns through DSPs (The Trade Desk, DV360, Amazon DSP) with audience targeting and real-time optimizationDeploy geo-fencing campaigns targeting competitor locations, apartment complexes, and high-intent areasLaunch and optimize OTT/CTV advertising campaigns on platforms like Hulu, Roku, and Amazon Fire TVManage Meta (Facebook/Instagram) advertising with advanced targeting and retargeting strategiesUtilize Ideal Customer Profile (ICP) data to identify the most efficient, cost-conscious platforms and continuously improve ROASDevelop “High/High” Advertising spend strategies for underperforming facilities.Track and aggregate data from paid advertising, ILS platforms, SEO, Google Analytics 4, and rental systems (Store Edge) to maintain accurate performance metricsOwn, in conjunction with VP of Marketing, KPI reporting and provide accurate, automated tracking of: Cost to Acquire Customer (CAC), Return on Ad Spend (ROAS), Cost per Rental (CPR), Cost per Lead (CPL), and Customer Lifetime Value (CLTV)Build and maintain (in conjunction with our Technology team) our automated dashboards in Power BI/Looker Studio that synthesize data across all advertising channelsConduct A/B testing on ad creative, landing pages, and targeting strategies with rigorous statistical analysisImplement advanced conversion tracking and multi-touch attribution modeling across all platformsUse Microsoft Excel/Sheets for complex data analysis including pivot tables, VLOOKUP, and financial modeling Internet Listing Services (ILS) Management Manage Sparefoot and other internet listing services (ILS) to maximize visibility and conversions while optimizing cost-per-rentalOptimize facility listings, pricing strategies, and promotional offers across all ILS platforms to drive qualified leadsMonitor ILS performance metrics and adjust strategies to improve conversion rates and reduce customer acquisition costs Advanced Advertising Platforms Execute programmatic display campaigns through DSPs (The Trade Desk, DV360, Amazon DSP) with audience targeting and real-time optimizationDeploy geo-fencing campaigns targeting competitor locations, apartment complexes, and high-intent areasLaunch and optimize OTT/CTV advertising campaigns on platforms like Hulu, Roku, and Amazon Fire TVManage Meta (Facebook/Instagram) advertising with advanced targeting and retargeting strategiesUtilize Ideal Customer Profile (ICP) data to identify the most efficient, cost-conscious platforms and continuously improve ROAS Data Analysis & Performance Optimization Develop “High/High” Advertising spend strategies for underperforming facilities.Track and aggregate data from paid advertising, ILS platforms, SEO, Google Analytics 4, and rental systems (Store Edge) to maintain accurate performance metricsOwn, in conjunction with VP of Marketing, KPI reporting and provide accurate, automated tracking of: Cost to Acquire Customer (CAC), Return on Ad Spend (ROAS), Cost per Rental (CPR), Cost per Lead (CPL), and Customer Lifetime Value (CLTV)Build and maintain (in conjunction with our Technology team) our automated dashboards in Power BI/Looker Studio that synthesize data across all advertising channelsConduct A/B testing on ad creative, landing pages, and targeting strategies with rigorous statistical analysisImplement advanced conversion tracking and multi-touch attribution modeling across all platformsUse Microsoft Excel/Sheets for complex data analysis including pivot tables, VLOOKUP, and financial modelingIdentify cost-saving opportunities and efficiency improvements that reduce overall advertising spend while maintaining or increasing rental volume Strategic Planning & Cross-Functional Collaboration (25%) Apply ICP insights to identify cost-effective advertising platforms and strategies that maximize rental conversionsContinuously test new advertising platforms, creative formats, and targeting strategies to improve performance and reduce costsWork closely with SEO Manager, Marketing Content & Brand Specialist, and operations teams to ensure coordinated marketing effortsPresent performance insights and strategic recommendations to VP of MarketingDevelop playbooks and SOPs for rapid-launch advertising (ready within 48 hours)Monitor competitive landscape and industry trends to stay ahead of market changes and identify new opportunitiesWork with the Technology team to ensure Marketing Data is properly reflected in 10 Federal internal reporting Key ResponsibilitiesGoogle Ads & Search Marketing Google, Microsoft, and Meta Ad Campaign building & daily management, with key focus on bottom of funnel advertisingBenchmark and track campaign successMonthly reporting on Advertising efficiencyCreate scalable process for Google Ad management that outperforms benchmarksIdentify and manage targeted and retargeting adsUtilize ICP to target advertising across any necessary platform. Sparefoot & Internet Listing Services (ILS) Management Daily management of Sparefoot and other internet listing services (ILS) to maximize visibility and conversion while optimizing cost per rentalOptimize facility listings, pricing strategies, and promotional offers across all ILS platforms to drive qualified leadsMonitor ILS performance metrics and adjust strategies to improve conversion rates and reduce customer acquisition costs. Cross-Platform Digital Advertising Optimize use of Ideal Customer Profiles to create cross-channel advertising campaigns to hyper-target ICPsOptimize use of Ideal Customer Profiles to execute programmatic display campaigns through DSPs (The Trade Desk, DV360, Amazon DSP)Deploy and manage geo-fencing campaigns targeting high intent locationsLaunch and Optimize targeted OTT/CTV advertising campaigns on high-intent platformsManage Meta advertising in coordination with the Content & Brand StrategistUtilize Ideal Customer Profile data to identify the most efficient, cost conscious platforms and continuously improve ROAS Data Analysis & Performance Optimization Track and aggregate data from paid advertising, ILS platforms, SEO, Google Analytics 4, and rental systems (Store Edge) to maintain accurate performance metricsOwn KPI reporting and provide accurate, automated tracking of: Cost to Acquire Customer (CAC), Return on Ad Spend (ROAS), Cost per Rental (CPR), Cost per Lead (CPL), and Customer Lifetime Value (CLTV)Work with VP of Marketing and Technology team to build and maintain automated dashboards in Power BI/Looker Studio that synthesize data across all advertising channelsConduct A/B testing on ad creative, landing pages, and targeting strategies with rigorous statistical analysisImplement advanced conversion tracking and multi-touch attribution modeling across all platformsUse Microsoft Excel/Sheets for complex data analysis including pivot tables, VLOOKUP, and financial modelingIdentify cost-saving opportunities and efficiency improvements that reduce overall advertising spend while maintaining or increasing rental volume Process & Automation Build systems that automate repetitive tasks using AI tools (ChatGPT Pro or similar), scheduling platforms, and templatesDocument processes and create SOPs for relevant scopes of workContinuously identify opportunities to work smarter, not harder Improve Efficiencies through strategic automation and systematization Collaboration & Growth Manage High/High strategy for paid advertising, partnering with SEO manager and operationsPartner with SEO Manager and Content & Brand Specialist to ensure advertising is properly targeted, on brand, and properly messagedOperate as SEO back up on as-needed basisWork with VP of Marketing and SEO Manager on strategic initiatives and digital marketing planningParticipate in cross-functional meetings with operations and technology teamsOwn your professional development through structured learning and expanding responsibilities Required Qualifications 4-6 years of hands-on paid advertising experience with proven results at scaleGoogle Ads expertise: 3+ years managing Search, Display, and Performance Max campaigns with strong emphasis on Search Ads optimizationInternet Listing Services (ILS) experience: Hands-on experience managing Sparefoot or demonstrate ability to learnProgrammatic DSP experience: Hands-on experience with The Trade Desk, DV360, or Amazon DSPGeo-fencing expertise: Proven experience deploying location-based advertising campaignsMicrosoft Ads & Clarity:Experience with Bing advertising and user behavior analysisMeta Ads Manager proficiency with advanced audience targeting and retargetingWorking knowledge of SEO principles to coordinate with organic search strategies and work cross-functionally as neededBudget management experience: Proven track record managing substantial monthly advertising budgets with documented ROAS improvementsMulti-location campaign management: 30+ locations minimum, preferably 60-100+ locationsAdvanced data analysis skills: Ability to aggregate data from multiple sources (paid ads, SEO, GA4, rental systems) and maintain accurate KPI trackingMicrosoft Office proficiency, especially Excel:Google Analytics 4 and Google Tag Manager: advanced proficiency in event tracking, audience building, and conversion measurementDashboard creation: Power BI, Looker Studio, or similar data visualization platformsConversion tracking & attribution: multi-touch attribution modeling, pixel deployment, and cross-platform measurementIdeal Customer Profile (ICP) application: ability to translate customer insights into targeted advertising strategiesStong organizational skills : Natural ability to create order from chaos, track projects and progress, and keep teams informedSystems thinking : Natural inclination to build processes, templates, and automation rather than recreating workSelf-directed learner : Comfortable learning new tools, concepts, and skills independently with guidanceTechnical aptitude : Quick to adopt new software, AI tools, and marketing platforms (including SharePoint/Microsoft 365)Communication skills : Able to translate marketing strategy into clear updates for non-marketing teamsOrganizational skills : Ability to manage multiple projects, deadlines, and priorities simultaneouslyCollaborative mindset : Works well with cross-functional teams and takes feedback constructivelyExceptional technical execution ability - THIS IS THE MOST IMPORTANT SKILLCost-conscious mindset: focused on ROI and efficiency, not just spendingResults-driven with continuous improvement mentality for ROAS optimizationStrong project management: ability to manage multiple campaigns, platforms, and deadlines simultaneouslyAnalytical problem-solver: diagnoses issues quickly and implements data-driven solutionsExcellent communication: able to translate technical data into actionable insights for leadershipSelf-starter with strategic vision: identifies opportunities and executes independentlyCollaborative team player: works effectively with SEO, content, and operations team Preferred Qualifications 4-6 years of experience in marketing, communications, or related field (familiarity with Self Storage industry is a plus!)Experience with SharePoint, Microsoft 365, or similar file management systemsBasic understanding of technical SEO and social media platformsExperience coordinating cross-functional projectsInterest in SEO, digital marketing, or data-driven marketing approachesExperience using AI tools (ChatGPT, etc.) to accelerate work outputPassion for creating systems and scaling processes efficiently Growth & Development OpportunitiesThis role is designed to grow with you and the company. Over the next 12-24 months, you'll have the opportunity to optimize processes for scalability, influence advertising decisions and marketing strategy, and create resources that both educate and inform decisions.What Success Looks LikeIn your first 30 days: Managing all Sparefoot and PPC advertising independentlyEstablish benchmarksResearch storage industry competitors to understand competitive advantages and differentiators of 10 Federal as it pertains to contentEstablish SOPs and workflows for Paid AdvertisingDocument all advertising processes for automation efficiencyEstablish marketing reporting In your first 90 days Advertising campaigns have a reliable marketing dashboard blended with operations data that identifies CAC, ROAS with LTVAll updated SOPs and workflows are recorded and documented for training purposesWork with VP of Marketing on processes, workflows, and 90 day “Big Rocks” In your first year: You will have created shareable GPTs specific to advertising management and process improvementsYou own paid advertising across portfolioAdvertising mix drives measurable lead volume at optimized ROASYou're a trusted partner to SEO and Content team members on content strategyMarketing operations run smoothly with clear documentation and communicationYour systems and templates have enabled scalable advertising opportunities across all facilities.Other departments view you as a reliable marketing liaisonYou're ready for expanded strategic responsibilities Tools You'll Use Sparefoot and other Internet Listing Services (ILS)Store Edge (facility management system for rental data)Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)Project management and communication toolsGoogle Ads (Search, Display, Performance Max)Microsoft Ads (Bing)Meta Ads Manager (Facebook/Instagram)Programmatic DSPs: The Trade Desk, Google DV360, Amazon DSPGeo-fencing platforms (GetGeofencing, GroundTruth, PlaceIQ)OTT/CTV platformsThird-party data platforms for audience targetingGoogle Analytics 4, Search Console, & Google Tag ManagerMicrosoft Clarity (user behavior analysis)Power BI / Unified Data Platform (reporting dashboards)SEMrush (competitive intelligence and keyword research)Microsoft Excel/Google Sheets (advanced analysis)A.I. (Chat GPT or other)Geofencing & CTV/OTT SoftwarePowerBI / Looker Studio Why This Role Is Unique Growing Autonomy from day one: You'll transition into owning the paid advertising with trust and support.AI-first approach: We teach you to leverage A.I. and automation to multiply your impactDirect leadership access: You report directly to the VP of Marketing with high visibilityRapid growth environment: Aspirational 67% company growth in 14 months means your work matters immediatelySystems builder: We value efficiency and smart work—you'll build things that scaleCareer acceleration: Promote from within culture with clear company growth trajectoryOwnership: Strategy is led by VP of Marketing but this is not a “do this” position. You will influence decisions and help shape how/where our brand shows up in the worldCross-functional impact: Your work touches every department, giving you broad business exposure Qualifications 3-4 years of PPC advertising3-4 years of 25+ location campaign management3-4 years of digital marketing experience1-3 years of Sparefoot experience a plus3-4 years of data analysis2-3 years of rental-related industry experience. Storage experience a plusExperience with Microsoft Office SuiteProficient with data transformation and building dashboardsCollaborative and supportive team environment.Opportunities for professional growth and career development.Comprehensive benefits package, including health insurance, paid time off, and more.Opportunity to work for a growing company still in the early growth stages. Working ConditionsThe Paid Advertising Specialist will be located full-time in the Raleigh, NC headquarters.About Our Marketing TeamYou'll join a lean, high-performing team of 6-7 marketing professionals: VP of Marketing - Your direct managerSEO Manager - Your SEO mentor and collaboratorContent & Brand Specialist S (starting Q2 2026) - Partner on content for paid campaignsSEO Coordinators - Support team for execution Why Join 10 Federal Storage? Collaborative and supportive team environment.Opportunities for professional growth and career development.Comprehensive benefits package, including health insurance, paid time off, and more. Opportunity to work for a growing company still in the early growth stages How to ApplyStep 1: Please submit your resume and a brief cover letter that outlines your strengths pertaining to the job description and area(s) you will need to develop to meet the job description. Applications will be reviewed on a rolling basis until the position is filled.Step 2: Qualified applicants will receive a short written assessment to quantify their skillsStep 3: Video interviewStep 4: In person interview

Created: 2026-03-10