Marketing Insights Analyst

Team Summary: The Marketing Data Operations Team plays a crucial role in managing and maintaining the infrastructure that supports our Marketing Database. In this dynamic position, you will be instrumental in the processes used to effectively collect, ingest, process, store, analyze, and distribute data, ensuring it meets the strategic needs of Enterprise Marketing. Role Summary: As a Marketing Insights Analyst, you will report to the Marketing Data Operations Lead and leverage data to enhance marketing campaigns through strategic segmentation and robust database management. Your contributions will be vital in collaborating with regional marketing teams to align data strategies with overall objectives. Key responsibilities include ensuring marketing database integrity, developing targeted audience segments, and innovating segmentation strategies for impactful email campaigns. Work Schedule: This position requires working hours aligned with the US Eastern Time Zone to effectively support operations across markets. Core Responsibilities: Maintain high data quality standards for accurate audience segmentation reporting and analysis. Lead initiatives to enhance data quality within the marketing database for optimized engagement. Develop and deploy segmentation models that advance audience targeting efforts. Act as a strategic advisor to regional marketers, translating their goals into actionable targeting strategies. Communicate effectively with the marketing team to define audience criteria, ensuring collaborative alignment with priorities. Work with marketers to create and test new audience segments, presenting innovative solutions to drive database performance. Conduct regular training sessions for the marketing team to improve their understanding and effective use of the marketing database. Ensure compliance with privacy laws, including GDPR, pertaining to data within the marketing database. Collaborate with the Data Operations Team and cross-functional IT and Data Teams to maintain a current and aligned marketing database. Analyze lead flow and database health to uncover opportunities for market expansion. Key Skills: Over 5 years of experience with large-scale B2C and B2B databases. Proven success collaborating with marketing teams to improve campaign conversion rates through data-driven techniques. Exceptional ability to convey complex data insights as clear, actionable business recommendations to non-technical stakeholders. Strong knowledge of marketing data sources, tools, and technologies, including CRM systems and marketing automation platforms. Proficiency in SQL for applications in marketing scenarios, such as churn prediction and persona development. Strong analytical and problem-solving skills with keen attention to detail, capable of working independently and taking initiative. Salary Range: Minimum: $76,800.00 Maximum: $186,200.00 This salary range reflects base salary, bonus, and equity value. Starting pay is based on qualifications and experience. Compensation varies by location. Ways of Working: We utilize a hybrid work model combining office presence and remote work flexibility, tailored to role requirements. Benefits: At Zoom, we prioritize a supportive workplace culture promoting well-being, with a wide array of perks and benefits to support your physical, mental, emotional, and financial health while fostering a healthy work-life balance. About Us: Zoomies are committed to helping people stay connected to enhance productivity. We strive to build a leading collaboration platform for enterprises, creating improved communications through our suite of products. We value problem-solving and work at a swift pace, crafting solutions tailored to our users' needs. Our Commitment: Zoom is dedicated to fostering diversity and inclusion, supporting candidates through a fair and equitable hiring process. If you require accommodations during the interview process, please let us know, and we will ensure appropriate support. Equal Opportunity Statement: We maintain a workplace free from discrimination, respecting all individuals regardless of race, religion, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. Zoom is proud to be an equal opportunity and affirmative action employer, handling all information confidentially according to EEO guidelines.

Created: 2026-03-10