Sales & Events Services Manager

Position Summary: The Event & Sales Services Manager will play a key role in supporting the sales team as well as planning, coordination, and execution of groups and events held at the hotel. This individual will handle administrative tasks, manage client relationships, assist with event coordination, and contribute to achieving sales targets in a fast-paced and dynamic environment. They will play a key role in maintaining client satisfaction. Key Responsibilities:Assist the Sales & Events team with lead generation, maintaining customer databases, and tracking sales progress. Ensure all client information is up-to-date and accurate in the CRM system. Act as a primary point of contact for clients, addressing inquiries, providing property information, and helping to secure bookings for events, group stays, and individual reservations. Prepare proposals, presentations, and contracts for clients. Coordinate with other hotel departments, including front office, catering, and operations, to ensure client needs are met before, during, and after their stay or event. Prepare and distribute sales reports to track booking trends, revenue generation, and other key performance indicators. Conduct site inspections with clients and sales related contacts when needed. Assist with the creation and distribution of promotional materials and sales campaigns to increase brand awareness and generate leads. Collaborate with clients to understand their event needs, objectives, and preferences. Provide expert advice on room setup, catering, audio-visual needs, and other event-related services. Prepare detailed group resumes including event timelines and ensure all logistics are in place, coordinating with internal hotel teams (food & beverage, culinary, front desk, housekeeping, etc.). Act as the primary point of contact for event clients from booking through to post-event follow-up. Build and maintain strong, lasting relationships with clients through effective event coordination, ensuring that their expectations are met or exceeded. Address client concerns or changes to event specifications quickly and professionally. Coordinate with external vendors and suppliers (entertainment, AV equipment, etc.) to secure the necessary services for events. Prepare detailed Banquet Event Orders (BEOs) and oversee pre-event BEO meetings for assigned events. Ensure vendors meet hotel quality standards and adhere to timelines and agreements. Supervise the setup and breakdown of event spaces, ensuring they align with client requirements. Oversee the operation of events, ensuring smooth transitions and resolving any issues promptly to ensure client satisfaction. Coordinate and guide event staff and other departments on-site to ensure the event runs smoothly. Identify opportunities to maximize revenue through upselling and optimizing room rentals. Track and report on event revenues, collaborating with the sales team to meet or exceed targets. Participate in meetings to discuss sales performance and identify opportunities for future events. Verify billing accuracy and manage group room blocks. Maintain event files, contracts, and documentation, ensuring accuracy and compliance with hotel requirements and protocols. Generate event proposals, contracts, and invoices as needed. Lead post-event meetings to gather feedback and address any concerns or suggestions for future return business,. Education & Qualifications:Bachelor’s Degree preferred Previous experience in a sales or customer service role, preferably in hospitality or event coordination. Strong organizational skills with the ability to manage multiple tasks simultaneously. Excellent communication skills, both written and verbal. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM software (e.g. TripleSeat). Ability to work independently as well as in a team environment. Attention to detail and a strong problem-solving mindset. A passion for hospitality and customer service. Knowledge of hospitality industry trends and practices, preferred. Experience with event planning and coordination, preferred. Prior experience in the Palm Springs market or with luxury properties, preferred. Detail-oriented with strong problem-solving skills and proactive attitude. Working Conditions:Primarily office-based with occasional site visits and event coordination across the properties. Full-time, typically 40 hours/week, with occasional evening or weekend shifts during peak times or events. Light physical activity, including walking between property areas and occasional lifting of event materials. Mostly desk work with a focus on computer tasks. Regular interaction with internal teams and clients, requiring strong communication and professional appearance. Ability to handle multiple tasks, deadlines, and high-pressure situations in a fast-paced environment. Company OverviewAVALON HOTEL & BUNGALOWS PALM SPRINGS An old-world hideaway in the heart of Palm Springs, Avalon is a desert oasis tucked into the foothills of the San Jacinto Mountains. With 70 Spanish-style lodgings, including romantic studios and 13 private villas; 3 cabana-lined pools; the acclaimed Chi Chi Restaurant; and the restorative Estrella Spa, it’s no secret while Avalon’s sun-kissed, lush, citrus tree-lined grounds have been a Hollywood playground since the 1930s. INGLESIDE ESTATE At the historic Ingleside Estate & Melvyn’s Restaurant, an old Hollywood glamour runs deep: Built in the 1920’s for the heirs to the Pierce Arrow Automobile Company, it was later purchased in 1935 by Palm Springs pioneer Ruth Hardy. Through the years, Ingleside served as a Palm Springs escape for A-list names including Frank Sinatra, Marlon Brando, Marilyn Monroe, and Elizabeth Taylor, with a legacy that's still felt in its serene, hedge-lined grounds. A relaxed elegance is palpable throughout the 30 Spanish Revival rooms and suites, and on the lush lawn with pool and hot tub. The iconic dining experience of Melvyn’s restaurant and lounge completes this picturesque setting to play and escape it all. Avalon PS HM, LLC provides equal employment opportunities to all colleagues and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, gender identity or expression, genetics, or any other federal/state protected category. Avalon PS HM, LLC will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Created: 2026-03-10