Vice President, Digital Engagement Strategy

Vice President, Digital Engagement Strategy About the Company A well-regarded pharmaceutical company dedicated to innovation and excellence. Industry Pharmaceuticals Type Privately Held About the Role We are seeking an experienced VP of Digital Engagement Strategy to lead our dynamic team. In this pivotal role, you will develop and execute a comprehensive omnichannel digital engagement strategy, creating seamless and personalized experiences for healthcare professionals, patients, and other vital stakeholders. This position requires you to inspire and mentor a talented team of digital engagement strategists while serving as a thought leader in the evolving digital landscape. Your key responsibilities will include: Leading customer journey mapping, persona development, and audience segmentation efforts. Collaborating closely with marketing, analytics, brand teams, and IT to integrate data for personalized content delivery. Ensuring compliance with industry regulations in all strategic initiatives. To thrive in this role, you should have: A minimum of 10 years of experience in digital strategy within a pharmaceutical agency, with a focus on HCP and DTC. A proven track record in senior leadership roles, particularly in building and mentoring high-performing teams. Deep expertise in omnichannel marketing principles and a strong understanding of the regulatory landscape. The ability to translate complex data into innovative digital strategies. Exceptional communication, presentation, and interpersonal skills. A Bachelor's degree in a relevant field such as marketing, business, or communications. Experience in pharmaceutical launch strategies and engaging both HCP and patient audiences. Travel Percent Less than 10% Functions Strategy

Created: 2026-03-10