GTM Automation and Systems Optimization Specialist

Join Lucid Software, a pioneer in visual collaboration and work acceleration. We empower teams to turn their ideas into reality through our innovative products, which include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. Our unwavering commitment to excellence is guided by our core values: passion, innovation, individual empowerment, and teamwork. We embrace and celebrate diversity, fostering a respectful and inclusive workplace where everyone can thrive. Our hybrid work model provides flexibility, allowing employees to choose between remote work and on-site collaboration at our offices. Lucid holds numerous accolades, including recognition in the Forbes Cloud 100, Fast Company Most Innovative Companies, Fortune Best Workplaces in Technology, and PEOPLE's Companies that Care. With over 100 million users globally, we are the preferred visual collaboration platform for Fortune 500 companies like Google, GE, and NBC Universal, while partnering with industry leaders such as Google, Atlassian, and Microsoft. We are excited to welcome a skilled professional to our dynamic Revenue Operations team. As a GTM Automation and Systems Optimization Specialist, you will play a crucial role in enhancing and optimizing our marketing and sales technologies, thereby supporting our go-to-market strategy and driving predictable revenue growth. Key Responsibilities: Design and implement scalable automation processes across the entire funnel, identifying operational bottlenecks and offering technical solutions to enhance GTM efficiency and reliability. Ensure seamless data synchronization throughout the GTM stack, maintaining data integrity and minimizing operational risk through effective integrations and data pipelines. Develop and manage multi-step data enrichment and transformation workflows using platforms like Clay, Workato, or Zapier to source, enrich, validate, and activate data across all systems. Create automated engagement sequences that trigger email, call, and social outreach based on user behaviors and lifecycle stages. Build, update, and enhance dashboards and reporting systems to monitor funnel performance, campaign effectiveness, and critical metrics. Evaluate, implement, and optimize GTM technologies, including AI and emerging tools for lead research, enrichment, personalization, and workflow improvements. Collaborate across departments with Business Systems, GTM Operations, Analytics, and other stakeholders to establish scalable processes, maintain documentation, ensure system alignment, and uphold data governance standards. Qualifications: 5+ years of experience in designing and implementing automated GTM systems, including data enrichment, transformation, lifecycle automation, and cross-platform integrations in marketing and sales technologies. Technical expertise in the following platforms: Marketing automation tools (Marketo, Iterable, Customer.io) CRM systems (Salesforce, HubSpot) AI and workflow automation tools (Workato, Hightouch, Zapier, Clay) Sales engagement platforms (Salesloft, Gong, Outreach) Data enrichment platforms (Clay, ZoomInfo, Apollo) Proven experience supporting and scaling outbound GTM campaigns, including list building, enrichment, segmentation, routing, and activation. A collaborative team player, adept at working seamlessly with both technical and non-technical partners. Exceptional written and verbal communication skills, strong organizational abilities, and a keen eye for detail. Ability to thrive in a fast-paced, dynamic work environment. A natural problem-solver and quick learner, possessing a builder mindset. Preferred Qualifications: Experience in a product-led company or within a marketing operations/revenue technology agency. Exposure to various GTM strategies is advantageous. At Lucid, we celebrate diversity and are committed to nurturing a respectful and inclusive culture. We welcome individuals from diverse backgrounds, beliefs, and perspectives to enhance our business, teams, and products. Lucid is an equal opportunity employer, and all qualified applicants will receive fair consideration for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status. We also provide accommodations for individuals with disabilities. If you require assistance applying for this job opening, please contact our talent acquisition team.

Created: 2026-03-10