Senior Manager, Demand Generation

Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location. Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data - across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We've been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. The Growth Marketing team at Cohesity drives company growth by delivering integrated, data-driven, and AI-enabled programs that build awareness, deepen engagement, generate and accelerate pipeline, and equip Sales and Field Marketing with the insights and tools they need to win globally. Reporting to the Senior Director of Growth Marketing, you will own global paid digital demand, driving predictable, scalable pipeline. You will lead strategy, planning, execution, and in-quarter optimization across Paid Search, Paid Social, Programmatic/Display, and Content Syndication to drive AQLs/TQLs and marketing-sourced pipeline. In this role, you will also partner closely with Campaigns, Field Marketing, Sales Development, Marketing Ops, RevOps, and manage agencies to achieve quarterly and regional targets. We're a collaborative, curious, and fast-moving team that values trust, learning, and shared wins. We're looking for someone who's excited to make an impact, try new and innovative ideas, and grow with us as we help more customers succeed. HOW YOU'LL SPEND YOUR TIME HERE: Role Overview Own global paid digital demand strategy to drive predictable, scalable pipeline. Lead planning, budgeting, forecasting, and optimization across regions and segments. Translate pipeline goals into channel strategies in partnership with Campaigns, Marketing Ops, Sales, and RevOps. Set global standards while enabling regional flexibility; support media agency RFPs and planning cycles. Lead and develop a high-performing team and agency partners. Execution & Optimization Launch and optimize Paid Search, LinkedIn, Display, Content Syndication and new channel programs. Drive a disciplined test-and-learn approach across channels, targeting, and creative. Manage budgets, pacing, vendors, and compliance across markets. Measurement & Impact Own performance measurement, attribution, and forecasting across systems. Deliver clear, actionable reporting to field and marketing leadership. Measure success through pipeline, CPL, TAL penetration, lead progression, and budget efficiency. WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING: 10+ years B2B global demand generation across paid media and content syndication Ownership of $1M+ quarterly budgets, forecasting, and vendor management Hands-on LinkedIn Lead Gen, Paid Search, and full-funnel program expertise Strong SFDC/Marketo fluency and lead-routing problem solving Knowledge of regional privacy/compliance standards and knowledge of local markets Proven success leading agencies and creative execution Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making. SFDC, Marketo/Adobe, LinkedIn Campaign Manager, Google Ads/PMax, DSPs, Coupa, Looker/Funnel dashboards, Excel/SharePoint. #LI-CN1 Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate's skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time. Pay Range : $164,160.00-$205,200.00 The compensation noted above is based on an annualized hourly rate assuming normal full-time employment. Data Privacy Notice for Job Candidates: For information on personal data processing, please see our Privacy Policy. Equal Employment Opportunity Employer (EEOE) Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or for assistance. In-Office Expectations Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing. Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.

Created: 2026-03-10