Digital Marketing Operations and Technology Architect

As a Digital Marketing Operations and Technology Architect, you will play a critical role in defining the strategy, roadmap, and implementation of our omni-channel marketing and technology platform stack. Collaborating closely with stakeholders in marketing and IT, you will lead initiatives to empower digital marketing across various owned channels (web, mobile, email) and off-site channels (search, display, social). Your responsibilities will include driving key functionalities such as reporting, analytics, personalization, decision-making, and testing. You will assess existing MarTech infrastructures, providing strategic leadership and guidance while addressing complex problems and responding to technological innovations. In this position, you'll design comprehensive analytical workflows that include overall architecture, capabilities, platforms, tools, and governance processes. You'll also help shape the client operating model by introducing new roles and processes, evolving the analytic technology roadmap to meet dynamic business requirements. Your role includes sharing governance responsibilities to ensure compliance with enterprise guidelines concerning security, regulatory compliance (GDPR, CCPA), data governance, and metadata management. Additionally, you will help define best practices and maintain integration with other enterprise solutions. By monitoring technology trends and conducting discovery of new tools, you'll maintain strategic relationships with vendors and external partners. Your expertise will also contribute to McKinsey's knowledge base, enabling you to lead education and training for the firm's technology community. Using advanced technology and analytics, you'll develop personalized campaigns at scale, assisting clients in shaping their MarTech strategy to deliver tailored communications across digital channels, thereby increasing customer engagement and revenue. This role offers a diverse experience across various industries and technologies, with opportunities for professional growth every 6-12 months. Your growth is pivotal; you'll thrive in a high-performance culture where resilience and determination are key. We are committed to providing resources, mentorship, and opportunities that accelerate your leadership journey. You will receive advanced apprenticeship and coaching to enhance your development rapidly. When you join us, you'll benefit from: Continuous Learning: Engage in a structured learning culture that supports your growth and encourages actionable feedback. A Voice that Matters: Contribute innovative ideas and solutions while upholding our commitment to integrity. Global Community: Collaborate with colleagues from over 65 countries, enhancing creativity with diverse perspectives. World-Class Benefits: Enjoy a comprehensive benefits package designed for holistic well-being. Qualifications and Skills: 5-8 years of experience in designing and developing complex enterprise solutions across on-premise, hybrid, and cloud architectures. Proven experience in an architect role with a focus on technology architectures, workflows, and governance guidelines. Hands-on experience with architecture and design of MarTech platforms, such as Adobe, Salesforce, Google, and Oracle. Track record of delivering scalable analytical solutions that integrate and operate effectively. Ability to phase solutions for immediate and long-term needs. Understanding of holistic enterprise architecture and integration of analytical components with foundational elements. Familiarity with AI technologies. Effective communicator who can adapt information for diverse audiences, from leadership to practitioners. Confidence to be an authoritative voice while working collaboratively within a team. A passionate approach with the ability to influence and build strong relationships in the workplace. We are committed to acting in the best interests of our clients, colleagues, and the community. McKinsey & Company is an Equal Opportunity employer. For U.S. applicants, a reasonable estimated salary range for this role is $192,000 - $192,000 USD, with additional bonus eligibility based on performance. For non-U.S. applicants, we also uphold equal opportunity employment standards. Please visit our careers site for details on our diversity initiatives.

Created: 2026-03-10