Digital Marketing Specialist

Please note: This role is not with Zendrop, but with our parent company, Zenpire. You can learn more about Zenpire on their website: About Zenpire: Zenpire (formerly StayTuned Digital) is building the modern commerce stack for eCommerce brands. We acquire and scale high-impact apps that help merchants grow faster across acquisition, conversion, fulfillment, and retention. By integrating AI into our products and operations, we give founders smarter tools to automate workflows, increase revenue, and compete at scale. Our portfolio powers thousands of merchants and processes millions of orders every month. Our guiding principles: Communicate with empathy, purpose, and clarity We communicate thoughtfully, transparently, and concisely. We share information early, seek feedback, and engage with empathy to keep teams aligned and moving forward. Solve problems at the root We focus on identifying the real problem, not just the symptoms. We think critically, adapt quickly, and look for practical, forward-thinking solutions. Take ownership, collaborate, and grow We take accountability from start to finish and collaborate early across teams. We actively seek feedback and continuously learn to grow individually and together. Execute pragmatically, measure results, iterate We act with intention, focus on outcomes, and measure our impact. We use what we learn to iterate and improve, prioritizing progress over perfection. Stay flexible and drive change We adapt as priorities evolve, use resources thoughtfully, and follow through to drive meaningful, lasting change. Description: Zenpire is seeking to hire a Digital Marketing Specialist to support and scale our retention and growth marketing efforts. This role will own the execution and optimization of lifecycle campaigns, marketing workflows, and growth initiatives that drive customer engagement, retention, and revenue. The ideal candidate is someone who can independently manage projects, improve marketing processes, and proactively identify opportunities for experimentation and optimization. They are comfortable working cross-functionally, connecting day-to-day marketing work with broader business goals and ROI. Location: This is a remote, US based role. Key Responsibilities: Retention Marketing Initiatives Plan, build, and optimize retention marketing campaigns across channels such as email and some in-product messaging. Manage customer lifecycle journeys to improve activation, engagement, and retention metrics. Monitor performance and recommend improvements based on data and customer behavior. Identify opportunities to test and experiment with new lifecycle strategies that drive growth. Growth Marketing Initiatives Support the development and execution of growth marketing experiments aimed at improving acquisition-to-retention conversion and customer lifetime value. Propose new campaign ideas, segmentation strategies, or channel opportunities based on performance insights. Connect campaign performance and experimentation results to overall marketing and revenue goals. Manage and optimize growth-focused partnerships, including collaborating with partners on co-marketing campaigns, promotions, and joint initiatives that drive user engagement and revenue. Track performance of partnership-driven (affiliate) initiatives and provide insights to improve results and scale successful collaborations. Marketing Operations & Workflow Optimization Continuously evaluate and improve marketing workflows, processes, and automation to increase efficiency and effectiveness. Identify operational improvements that help the marketing team move faster and produce higher-quality outputs. Ensure marketing systems and campaigns are organized, documented, and scalable. Project Ownership Independently manage small to mid-sized marketing projects, including planning, execution, and reporting. Develop project timelines and proactively manage deadlines and deliverables. Collaboration & Cross-Functional Alignment Work closely with teams such as product, partnerships, analytics, and creative to execute integrated campaigns. Understand cross-functional dependencies and coordinate with stakeholders to ensure smooth execution. Mentor or support newer team members when collaborating on campaigns or processes. Performance & Impact Track campaign performance and connect marketing efforts to customer impact and ROI. Use insights and reporting to guide future marketing strategies and experimentation. Maintain high standards for quality and accuracy across all marketing outputs. Required Skills and Competencies 3 years of experience in digital marketing, lifecycle marketing, or growth marketing Experience managing email marketing, lifecycle campaigns, or marketing automation platforms Strong analytical mindset with the ability to connect marketing activities to customer behavior and ROI Experience managing marketing projects and timelines independently Excellent communication and collaboration skills Benefits: Flexible PTO policy Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees 401(k) retirement plan with employer match to support your long-term financial goals Career development and growth opportunities A collaborative and inclusive work environment Opportunity to shape and grow a dynamic startup The Interview Process: 1 Intro conversation with our HR Manager 2 Conversation with our Director of Retention and Product Marketing 3 Conversation with our Co-Founder We look forward to speaking with you!

Created: 2026-03-10