WordPress Website Expert

WordPress Website Specialist Company: ESP Enterprises, Inc. Location: Hybrid Type: Independent Contractor (1099) or W2 Contract About the Role ESP is seeking a hands-on WordPress specialist to modernize website into a secure, scalable, and easy-to-update platform. You'll lead the rebuild using modern WordPress architecture (block editor), improve SEO and performance, refresh the look/feel, and ensure the site is optimized for social sharing and future enhancements (including optional AI chatbot integration). This is a practical, build-focused role for someone who can work independently, communicate clearly, and deliver production-grade outcomes. What You'll Do (Core Responsibilities) Audit + plan: Review current site, content structure, performance, and SEO. Recommend a streamlined sitemap and page/template plan. Modern WordPress rebuild: Implement a clean, maintainable WordPress build using Gutenberg/block editor (no heavy legacy builders unless justified). Theme & components: Configure or build a modern theme approach, ensuring reusable sections and editor-friendly page building. UI/UX refresh: Improve layouts, navigation, page hierarchy, typography, and overall polish (mobile-first). Technical SEO: Implement best-practice metadata, schema markup, redirects, indexation controls, image optimization, and internal linking. Performance: Optimize Core Web Vitals (caching strategy, asset loading, image formats, script management). Analytics: Set up GA4 + key conversion/event tracking (form submits, CTA clicks, call-to-actions). Forms & workflows: Build/optimize contact and intake forms with routing/notifications (and CRM integration if applicable). Security & stability: Ensure plugin hygiene, hardening, backups, and a clean update strategy. Launch: QA across devices/browsers, staging workflow, go-live cutover, and post-launch validation. Documentation + training: Provide a short admin guide and handoff so ESP can manage content without dev support. Nice-to-Have (Bonus Skills) Cloudflare (DNS/CDN/WAF) familiarity Managed WP hosting experience (WP Engine, Kinsta, Flywheel, etc.) Accessibility (WCAG 2.1 AA) implementation/testing Experience optimizing sites for AI discoverability (structured content, schema, FAQ patterns) Optional: AI chatbot integration (website widget, knowledge base ingestion, safe logging/PII controls) Required Experience 3+ years building and maintaining WordPress sites (modern best practices) Strong grasp of: Gutenberg/block editor workflows SEO fundamentals + technical SEO execution Performance optimization (Core Web Vitals) Security and plugin governance Portfolio of 3+ relevant sites (please include links and what you owned) Deliverables (What "Done" Looks Like) Modernized WordPress site (block-editor friendly) Improved navigation + page templates (service lines, about, insights/news, contact, careers) Technical SEO foundation + redirect plan implemented Performance improvements validated (CWV-friendly) Analytics + event tracking working Documentation + training handoff completed Engagement StructureOption A - Independent Contractor (1099) Fixed-fee base build preferred (with milestone payments) Add-ons priced separately (SEO rewrite, extra landing pages, AI chatbot, etc.) Optional monthly retainer for ongoing updates and optimization Option B - W2 Contract Hourly contract (rate DOE) for a defined project window Clear weekly capacity expectations To Apply Please send: Portfolio links (3-7) and what you specifically did Your recommended approach (theme strategy, plugin stack, build process) Estimate for timeline + cost (fixed fee or hourly) Availability to start Optional: examples of SEO wins (before/after metrics) or AI chatbot.

Created: 2026-03-10