Specialist, Category Marketing - Train

Specialist, Category Marketing - TrainSpecialist, Category Marketing - TrainValues & InnovationAt Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (Purpose of RoleThe Specialist, Category Marketing - Train plays a critical role in shaping and delivering franchise-led, consumer-first storytelling across the Train category, with explicit accountability for representing the Mens Train consumer within a co-gender marketing model. This role operates with ownership, product fluency, and strategic contribution, partnering closely with Senior Managers and cross-functional teams.Your ImpactOwn development and execution of seasonal category toolkits, ensuring Mens Train product, insights, and storytelling are fully embedded within co-gender narrativesServe as a subject-matter expert in Mens Train, translating technical product features, fit, and innovation into clear consumer benefitsOwn execution, synthesis, and share-out of research related to the Mens Train consumer, sport culture, and competitive landscapePartner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narrativesProactively collaborate with regional marketing teams to support localization while maintaining global consistencyOwn seasonal seeding and activation processes for Mens Train stories, including execution, tracking, and recapSupport photo and content planning to ensure Mens Train hero products are accurately representedParticipate in travel for shoots, market visits, and consumer/athlete insight gatheringQualifications3-5 years of experience in brand marketing, category marketing, merchandising, or related consumer-focused roles within a global consumer, sport, or lifestyle brandDemonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverablesGrowing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefitsExperience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuanceStrong organizational and project management skills, with the ability to manage multiple workstreams and deliver high-quality output consistentlyConfident communicator with the ability to present ideas, insights, and work-in-progress to cross-functional partnersStrong passion for performance sport, training culture, and athlete-led product creationWillingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gatheringWorkplace Location Location: This individual must reside within commuting distance from our Baltimore office. Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. Travel: 10-20% Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.Relocation No relocation provided Base Compensation$67,547.98-$84,434.97 USDMost new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.Benefits & Perks Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community Under Armour Merchandise Discounts Competitive 401(k) plan matching Maternity and Parental Leave for eligible and FMLA-eligible teammates Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being Our Commitment to Equal OpportunityAt Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via .Requisition ID: 164610Location:Baltimore, MD, US, 21230Business Unit: CorporateRegion: North AmericaEmployee Class: Full TimeEmployment Type: SalariedLearn more about our Benefits here

Created: 2026-03-10