Social Media Coordinator

About the Role The Social Media Coordinator is responsible for executing day-to-day social media content for Chula Vista Resort and its supported sub-brands. This role focuses on consistent posting, engaging storytelling, and performance tracking across social platforms, with the goal of increasing brand awareness, engagement, and guest interest. This is an entry-level, non-managerial role. While the coordinator manages content, they do not manage staff. Content & Posting Expectations Instagram & Facebook: 4-6 feed posts per week and 3-5 stories per week TikTok / Reels: 2-3 short-form videos per week Content includes resort experiences, waterparks, dining, events, meetings, promotions, seasonal content, and behind-the-scenes storytelling Posting schedules may shift seasonally based on resort activity Key Responsibilities Content Creation & Execution Create written, photo, and video content aligned with brand voice and marketing goals Capture on-property content including events, attractions, dining, golf, and seasonal activities Edit content using tools such as Canva, CapCut, Adobe Suites, or similar platforms Write captions and hashtags optimized for engagement Scheduling & Publishing Maintain and execute the social media content calendar for over 8 profiles across 5 channels Schedule and publish content using approved social media tools Ensure consistency across platforms while adapting content formats Community Engagement Monitor comments, messages, and engagement daily Escalate guest service issues or feedback to appropriate teams Engage with followers in a timely, brand-appropriate manner Performance Tracking & KPIs Track engagement rate, reach, impressions, and follower growth Monitor video views and completion rates Track clicks to website or booking pages Provide monthly performance summaries and insights Adjust content strategy based on performance trends Planning & Collaboration Participate in content planning meetings Stay current on social media trends and platform updates Support marketing campaigns, promotions, and resort initiatives Time & Effort Expectations (Approximate) Content creation & editing: ~40% Posting, scheduling, and caption writing: ~20% Community monitoring & engagement: ~15% Planning, trends, and reporting: ~15% On-property content capture: ~10% Qualifications Interest in social media, marketing, communications, or digital content Strong writing skills with attention to brand voice and tone Comfortable using social media platforms professionally or personally Experience with Canva, CapCut, or similar tools preferred Familiarity with Meta Business Suite or scheduling platforms a plus Organized, creative, and adaptable Comfortable working in a fast-paced, active resort environment How Success Is Measured Consistent execution of posting goals Growth in engagement and reach over time Quality and creativity of content Responsiveness to followers and guests Ability to stay organized and meet deadlines

Created: 2026-03-10