Channel Metadata Analyst (Digital Lab)

Description: The Channel Metadata Analyst supports Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations. Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards Utilize Salesforce (CPMT) for metadata activities Perform data querying, analysis, and process automation using SQL Develop and maintain documentation such as playbooks, guides, and RACI matrices Onboard cross-functional/agency teams on workflows and operational processes Partner with teams to gather requirements, test, and verify data inputs/outputs Drive standardization, automation, and process improvements to enable greater efficiency Troubleshoot issues, identify root causes, and implement corrective actions with partners Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI Oversee and support aspects of Email Rental and Preference Center workflows and operations Stay current with digital operations best practices and recommend new solutions Communicate clearly and set expectations throughout operational processes Help build enhancements to reporting solutions Qualifications: Bachelor's Degree in Business, Marketing, Information Systems, or equivalent experience Experience with digital marketing operations, database/content management, project management. Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus Exceptional communication and collaboration skills across business and technical teams Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment Proven track record of cross-functional teamwork and driving programs to completion Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) Enthusiastic, solution-oriented, and open to new challenges Organizational skills Benefits: Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics. Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Vision Insurance : Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st. Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification. Synectics is an equal opportunity employer.

Created: 2026-03-11