Martech Data Scientist

Our client is currently seeking a Martech Data Scientist Responsibilities Develop innovative solutions that advance the next generation of our advertising measurement framework in partnership with the Marketing team. Apply advanced methodologies-including marketing mix modeling (MMM), multi-touch attribution (MTA), machine learning, and causal inference-to evolve our measurement capabilities and improve marketing effectiveness. Drive discovery and experimentation across a wide range of media strategies, including above-the-line, experiential, and digital marketing, to help partners optimize performance and efficiency. Qualifications Strong experience with marketing analytics, including MMM, MTA, and machine learning techniques used to evaluate and optimize marketing performance. Familiarity with causal inference methods and their application in marketing measurement is a strong plus. Deep understanding of diverse media strategies, spanning traditional, experiential, and digital channels. Ability to translate complex analytical insights into actionable recommendations for marketing partners.

Created: 2026-03-11