Director of Demand Engineering

Our Mission At our company, the leading job site globally, our mission is to connect people with job opportunities. We are dedicated to creating an inclusive workplace where everyone can truly be themselves. We are eager to expand our teams with individuals who share our passion for innovation and enhancing the experience of job seekers. Key Responsibilities Workflow Design: Develop programmatic Account-Based Marketing (ABM) strategies for large employers, and manage list-based marketing aimed at job seekers and small businesses. Journey Optimization: Create and enhance user journeys that effectively convert initial awareness into sustained usage and monetization. Operational Efficiency: Streamline processes for local teams and collaborate with Revenue Operations to ensure smooth transitions in sales through well-defined Service Level Agreements. Vendor & Agency Management: Establish standard procedures for the selection and coordination of external partners and agencies to maintain consistent global operations. AI-Driven Experimentation: Implement AI frameworks to evaluate channel mixes and accelerate the creative process, aiming for idea-to-launch cycles of under 24 hours. Data & Signal Intelligence: Develop audience models using first- and third-party data, leveraging tools to enhance data and operationalize engagement signals. Strategic Leadership: Establish the department from the ground up, advocate for headcount by presenting business cases, and keep senior leadership informed of progress. Required Skills and Competencies Senior Leadership Experience: Over 10 years in Marketing Operations, Technology, or Segment Marketing with at least 3 years leading global teams in a prominent tech organization (SaaS/B2B/B2C). Technical Mastery: Extensive knowledge of AI-driven tools, audience discovery, and advanced marketing automation systems, with a robust understanding of the marketing lifecycle in both B2B and B2C contexts. Strategic Execution: Demonstrated success in leading large-scale Demand Engineering projects and optimizing complex workflows across multiple countries. Cross-Functional Influence: Ability to collaborate effectively with and influence leaders in Brand, Growth, Revenue Operations, Product, and Sales. Builder Mindset: Proactive approach to execution, comfortable working in uncertain environments while maintaining high operational standards. Analytical & Change Leadership: Skilled in defining ROI/KPI metrics and facilitating the adoption of new technologies across dispersed teams. Communication & Mentorship: Exceptional at distilling complex technical issues into clear explanations and supporting high-performing global talent. Salary Information The salary for this role varies based on location, with ranges reflecting the skills and experience of the candidate. Key ranges include: - NYC Metro Area: 192,000 - 288,000 USD per year - Austin: 160,000 - 240,000 USD per year - SF Bay Area: 200,000 - 300,000 USD per year - Seattle: 194,000 - 292,000 USD per year - US Remote: 160,000 - 240,000 USD per year - Scottsdale: 158,000 - 238,000 USD per year Benefits We offer a wide range of benefits to support the well-being of our employees, including medical, dental, vision, disability, and life insurance. Employees can participate in our 401k plan and an equity-based incentive program. Additional perks include open paid time off, 11 paid holidays annually, and up to 26 weeks of paid parental leave. Commitment to Diversity and Inclusion Our company is fully committed to creating a diverse environment and is proud to be an equal opportunity employer. We embrace applicants from all backgrounds and experiences, and we welcome individuals with a history of contact with the criminal legal system, providing a fair chance at employment. Military experience is also highly valued. Application Process If you need reasonable accommodations during the application process, please let us know. We ensure that our recruitment practices are fair and compliant with local laws. The deadline for applications is March 10th. Job postings may be extended based on the volume of applicants. #INDMARKET Reference ID: 46446

Created: 2026-03-11