Lead Marketo Consultant (Adobe Practice)

Join our team as a Lead Marketo Consultant specializing in Adobe Practice! We're looking for a talented individual to spearhead the design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. In this key role, you will manage intricate marketing projects, ensure smooth integrations, and drive impactful digital marketing initiatives that foster business growth. The ideal candidate is a results-driven professional with robust experience in large-scale Marketo implementations, data migration, and advanced marketing strategies. A passion for marketing automation and a commitment to continuous improvement are crucial for success in this position. Key Responsibilities: Lead the design and implementation of sophisticated marketing automation solutions using Adobe Marketo Engage. Oversee the integration of Campaign Classic and Campaign Ops to guarantee smooth marketing operations. Manage all technical elements of Marketo, including database optimization, lead management, and platform scalability. Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms. Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns that drive business success. Provide strategic leadership on data governance initiatives, ensuring compliance and data integrity. Analyze marketing data to provide insights that support decision-making and enhance campaign performance. Conduct regular audits of Marketo systems, proactively identifying and resolving issues to maintain best practices in marketing automation. Create custom, use-case based Marketo system training and enablement programs. Mentor junior team members, promoting knowledge-sharing and professional development. Stay updated on the latest industry trends and technologies, driving innovation in marketing automation strategies. Skills and Qualifications: 10+ years of marketing automation experience, particularly with Adobe Marketo Engage. Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices. Proven track record in managing and optimizing extensive Marketo implementations, including complex integrations and global instance consolidations. Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices. Expertise with Marketo Measure (formerly Bizible), including configuration, custom CRM integration, channel mapping, and best practices. Excellent analytical and problem-solving skills, able to identify marketing trends and boost campaign effectiveness. Strong communication, collaboration, and leadership abilities; adept at engaging stakeholders at all levels. Bachelor's degree in Marketing or a related field. Adobe Certified Professional - Marketo Engage required. Preferred Qualifications: Experience with CRM platforms (Salesforce), multi-touch attribution models, and enterprise-level campaign strategies. Experience in developing and implementing email and landing page template updates and content creation within Marketo Engage. Experience with API, Velocity Scripting, and custom integrations within Marketo Engage. Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy. Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies. Primary Location City/State: Homebased - Conway, Arkansas This position is not eligible for any sort of sponsorship/Visas. Acxiom is an equal opportunity employer and does not discriminate in recruitment, hiring, training, or promotion based on race, color, sex, age, religion, national origin, protected veteran status, disability, sexual orientation, gender identity or expression, genetics, or other protected status. If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, please contact our recruiting department.

Created: 2026-03-11