Email Marketing Specialist

Required Skills & Experience Bachelors degree or higher in Computer Science or an equivalent amount of relevant experience including design, development and testing 4+ years of hands-on, email campaign management experience, experience creating email campaigns with HTML and SQL Ability to communicate clearly and display a high level of professionalism, including the ability to work with cross-functional teams Solid written and verbal communication skills Ability to learn new technologies quickly and create improved efficiency Ability to work independently at times on multiple tasks while remaining organized Marketing Cloud Engagement certifications preferred, but not required Job Description We are seeking a Senior Email Marketing Specialist to guide the strategic planning and execution of email programs that drive customer engagement and business results. This role will focus on developing and optimizing email strategies across campaigns, automations, and journeys, translating marketing objectives and customer insights into effective messaging, targeting, and lifecycle approaches. The Senior Email Marketing Specialist will partner closely with stakeholders to guide campaign direction, oversee quality assurance and approvals, and ensure timely, accurate deployment through Salesforce Marketing Cloud Engagement. The ideal candidate brings 4+ years of hands-on experience managing and evolving email programs, a strong understanding of HTML/CSS and Marketing Cloud Automations and Journeys, and a collaborative, strategic mindset. Experience with AMPscript, Server-side JavaScript, and/or SQL is preferred. Responsibilities Understand Marketing Cloud Engagement and industry best practices related to email development and deployment Proficiency in implementing email programs within Marketing Cloud Engagement tool limitations Identify bugs/issues in HTML emails, resolving issues where possible and reassigning issues when additional review is required Build/update/maintain AMPscript/SSJS within dynamic campaigns Build/maintain Marketing Cloud Engagement Automations and Journeys Help assess risk and impact on the existing systems that may arise due to any requirement or functional change Comfortably handle change requests and provide quick and efficient solutions Provide level of effort estimates and assist with prioritization of tasks Knowledge of data management using Data Extensions and SQL strongly preferred Partner with marketing stakeholders to translate campaign goals and customer insights into effective email strategies, including audience targeting, messaging, and journey design Represent the Email team as a subject matter expert on email marketing, email development, and Marketing Cloud Engagement capabilities Work with other team members to implement/execute best practices and department processes Proactively contribute to the ongoing optimization of email programs through recommendations on content strategy, cadence, testing approaches, and personalization Compensation: $45/hr to $50/hr. Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.

Created: 2026-03-12