Senior Product Manager - Advertiser Insights

Summary: We are on the lookout for a seasoned Product Manager with over 10 years of extensive experience who is eager to lead the development of the Opportunity Score model and Guidance Ranking. This role is crucial for enhancing our monetization strategies, focusing on: Formulating a robust Opportunity Score for all advertiser segments and Meta advertising surfaces. Creating a guidance ranking system to deliver the most relevant information to advertisers at the ideal moment. Establishing a measurement framework for guidance, experimentation, and lifecycle management to ensure ongoing value for advertisers. Developing metrics that assess the impact of Guidance and Opportunity Score on both advertisers and Meta. Responsibilities: Strategic Leadership: Direct the development and implementation of the Opportunity Score to support Sales and Advertiser needs. Product Development: Oversee the entire product lifecycle for guidance ranking and OS score from conception to launch, ensuring stability and effectiveness. Cross-Functional Collaboration: Collaborate closely with engineering, data science, design, and marketing teams for successful product delivery aligned with strategic objectives. Metrics and Analysis: Create and enhance metrics to evaluate the impact of guidance on advertisers and the Opportunity Score. Stakeholder Engagement: Communicate with internal stakeholders to align product initiatives with business needs. Innovation and Improvement: Foster continuous product improvements using data-driven insights to enhance user experience and performance. Minimum Qualifications: Experience: Minimum of 10 years in product management focusing on strategic development and cross-team leadership. Education: Bachelor's degree in Business, Computer Science, or a relevant field. Skills: Remarkable strategic thinking, problem-solving, and an excellent communicator with a proven ability to manage complex projects. Execution: Experience with experimentation frameworks and developing impactful metrics. Preferred Qualifications: Advertising Skills: Strong knowledge of bidding, ranking, creative, and targeting in advertising technology. Machine Learning Skills: Familiarity with ML model development, tuning, and training. Advanced Education: Master's degree in Business, Computer Science, or a related area. Public Compensation: $205,000/year to $277,000/year + bonus + equity + benefits Industry: Internet Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer and values a diverse workforce. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or disability. We encourage qualified applicants with criminal histories to apply, as permissible under applicable law. Meta participates in the E-Verify program as required by law. Meta is dedicated to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you require assistance or accommodations, please inform us.

Created: 2026-03-12