Senior Adobe Target & AJO Practitioner

IntroductionAt IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.Your role and responsibilitiesAs a Senior Adobe Target & AJO Practitioner, you be responsible for designing and delivering enterprise-scale personalization, experimentation, and journey orchestration solutions across digital channels.You will operate at the intersection of marketing strategy, data architecture, and engineering execution, ensuring scalable, high-performing, and measurable customer experiences.Key responsibilities include: Designing and implementing advanced experimentation and personalization strategies using Adobe Target (A/B, Experience Targeting, Recommendations) and designing and building cross-channel journeys within Adobe Journey Optimizer. Developing and deploying custom JavaScript solutions to support dynamic rendering, SPA environments, and complex DOM manipulation. Designing and optimizing profile scripts, audience logic, and algorithmic recommendation placements. Ensuring statistical rigor, sound experimental design, and performance optimization across implementations. Designing and building AJO journeys, including trigger-based entry, re-entry logic, suppression, and exit criteria. Configuring and managing decision policies, decision items, and offers to enable scalable decisioning frameworks. Establishing personalization logic using attribute-based conditions and behavioral event triggers. Conducting end-to-end QA, including simulation, preview validation, and deployment verification. Aligning Target and AJO constructs to ensure coherent cross-platform decisioning and governance. Collaborating with analytics stakeholders to ensure measurement integrity, attribution accuracy, and actionable reporting. Establishing governance standards, reusable technical patterns, and QA frameworks. Providing mentorship and technical guidance to practitioners and cross-functional partners. Required technical and professional expertise 6+ years of hands-on Adobe Target implementation experience within enterprise environments. 2+ years of hands-on Adobe Journey Optimizer (AJO) experience. Strong proficiency in JavaScript, HTML, and CSS with demonstrated experience in complex front-end implementations. Deep understanding of experimentation methodologies, statistical principles, and performance optimization techniques. Demonstrated expertise in: Profile attributes, event schema architecture, and audience qualification frameworks Decision policies, decision items, and offer management within AJO Cross-channel personalization architecture and enterprise identity strategies Preferred technical and professional experience Adobe Web SDK implementation and configuration Adobe Launch (Tags) governance and deployment Adobe Experience Platform (AEP) data modeling and schema design IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Created: 2026-03-12