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Programmatic Manager- Walmart Connect

Digitas - Atlanta, GA

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Job Description

Programmatic Manager Informed by data, our passionate team strives to deliver hero moments for our clients' brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across seven core capability areas: data & consumer insights; shopper marketing & integrated RTM; field marketing; events & activations; promotional, risk, reward & loyalty; and retail POS strategy. We're looking for a Programmatic Manager. Programmatic and/or biddable media experience on Walmart Connect and Amazon DSP is required. Candidates without this experience will not be considered. Candidates must reside in a commutable distance to our Atlanta, Chicago, or New York office. Primary Responsibilities Develop and flawlessly execute best-in-class connected commerce campaigns, mainly on Walmart Connect and Amazon DSP. Hands-to-keyboard set-up, management, and optimization of campaigns on Walmart Connect and Amazon DSP. Provide training and troubleshooting to the rest of the team on this platform. Work with eCommerce team to ensure full Amazon resources are being utilized, such as the Amazon Brand Innovation Lab and Amazon Marketing stack. Keep current on Amazon display/DSP innovations and new features. Supervise and train a Specialist/Sr. Specialist. This is a people-managing role. You will be responsible for training, setting goals, and overall supervision of the Specialist. Supervise creation of reports and presentations highlighting the campaign set-up and final plan with internal teams. Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights, and strategic recommendations based on client objectives, media strategy, and results. Develop a clear understanding of campaign set-up, performance, and reporting structure and clearly set and communicate performance expectations with internal teams. Proactively communicate with Director and team. Proactive communication is especially important in today's world of remote work. Management of budgets, ensuring all client-facing documents are accurate, and all vendor savings are documented for financial reporting. Management of program trackers and timelines. Management of vendor partners. Skillsets Required Ability to proactively organize and prioritize workload to manage timelines and deliverables. Extremely high attention to detail. Sound decision-making skills based on industry, agency, and client knowledge. Prior hands-to-keyboard Walmart Connect and Amazon DSP experience required. Experience on The Trade Desk and/or DV360 is a plus. Experience with other retail media networks is also a plus (such as Citrus Ad, Criteo, Quotient, Promote IQ, Pacvue, Instacart, etc.). Experience with verification software (MOAT preferred), Google Ads, and Google Campaign Manager also a plus, but not required. Robust spreadsheet skills (both Excel and Google Sheets) with confidence to use, daily, basic formulas, advanced formulas, VLOOKUP, and Pivot Tables. Collaborative with willingness to listen and learn. Comfortable with proactive communication via email, Teams, and phone calls. Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact . All your information will be kept confidential according to EEO guidelines. Compensation Range: $73,910 - $116,380 annually.

Created: 2026-03-16

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