Digital Brand Designer

Location: Hybrid to Malvern, PA, or East Windsor, NJ, if local. Remote if not local to Malvern, PA, or East Windsor, NJ Salary: Commensurate with experience Annual discretionary bonus eligible Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match) COMPANY HMP Global is a leading healthcare event and education company, holding a dominant position in several therapeutic areas, including Oncology, Psychiatry and Behavioral Health, Cardiovascular, Wound Care, and Public Safety. With a mission to improve patient care, we deliver information and education to healthcare professionals through over 475 global, regional, and local events, reaching more than 4 million users monthly through digital networks and social channels. SUMMARY The HMP Global Design Team is seeking a Digital Brand Designer with a strong foundation in brand design to help shape and share the stories of HMP Global’s 60+ brands – an expert who can elevate brand expression while driving measurable performance across all digital channels. In partnership with marketing, education, and leadership teams, this role will contribute to a wide range of projects, including live and virtual events, national campaigns, social media initiatives, marketing materials, and brand building. We’re looking for a self-motivated collaborator, a strong problem solver, and an effective communicator who can generate innovative ideas and bring them to fruition. This professional will serve as a source of creative inspiration for the design team and employees across the organization, and understands how creative impacts outcomes, including registrations, conversions, CTR, engagement, revenue, audience growth, and full-funnel progression. The ideal candidate is fluent in designing for paid digital environments, SEO-driven content, and AI-optimized creative formats that accelerate performance. As a pivotal member of the Design Team, you will collaborate closely with Marketing and Mar Tech/Digital Strategy to: Develop data-informed creative rooted in brand strategy Test new formats and rapidly iterate variations Establish best practices, design standards, and scalable templates for digital advertising and social media Ensure HMP Global’s 60+ brands look world-class and perform at the highest level across all channels This role is ideal for a designer who excels at the intersection of brand storytelling and performance marketing—someone who is equally passionate about aesthetics and analytics, and who views design not only as a craft but also as a measurable driver of growth. RESPONSIBILITIES Performance-Driven Creative Development Design creative specifically optimized for paid social and paid media (Facebook/Instagram, LinkedIn, YouTube, Google Display, programmatic, retargeting, affiliate placements, etc.) Create multiple variations of ads for testing messaging, visuals, CTA placement, and formats. Translate audience insights and funnel stage strategies (TOFU/MOFU/BOFU) into targeted design executions Serve as the design team expert for digital marketing—building templates and setting the standards for brands. Brand Building Apply and evolve brand systems while maintaining consistency and clarity Elevate event and campaign creative through cohesive design, storytelling, typography, and layout Develop and maintain brand toolkits, templates, and scalable visual frameworks Own the creative vision and execution for an assigned therapeutic area, ensuring cohesive, high-quality design across all associated touchpoints Quality & Continuous Improvement Maintain strong attention to detail through multiple rounds of creative variations and output formats. Stay current with creative trends, platform specs, design automation tools, and AI-enhanced workflows. Support fast-paced experimentation and rapid production cycles, without sacrificing quality. QUALIFICATIONS Must Have Bachelor's degree or higher in Fine Arts, Graphic Design, Computer Science, or equivalent professional experience 5+ years in design roles with emphasis on digital and performance creative Portfolio showing strong brand design AND proven examples of ads, paid social creative, or conversion-focused work Mastery of Adobe Creative Suite (After Effects a plus), Figma, and modern design tools Understanding of conversion psychology, marketing funnels, and best practices for performance creative across paid media and social Comfortable using data to guide creative decisions Nice to Have Agency, healthcare, or publisher experience Understanding of A/B testing, CRO, analytics tools, or performance dashboards Knowledge of marketing tech stack (HubSpot, Blue Conic, SEMrush, etc.) Success Traits Creative thinker with a performance mindset Fast, adaptable, iterative, and able to “ship” work rapidly for testing Exceptional communication and presentation skills Thrives in an energetic, fast-moving environment with competing priorities Team player Please follow HMP Global on LinkedIn for news and updates

Created: 2026-03-18