Brand Manager

(Brand Consistency, Clarity & Execution)Location: US-based (remote friendly)Reports to: VP of Brand or CMOWorks closely with: Creative, Growth, Product, CX, RetailRole SummaryThe Brand Manager is responsible for ensuring the brand shows up clearly, consistently, and correctly across every customer touchpoint. This role translates brand strategy into execution, creates guardrails, and ensures the brand doesn't fracture as the company scales.This is an internal orchestration and systems role, not a creative director or partnerships role.What You'll OwnOwn and maintain the brand system:Voice, tone, messagingVisual identity usagePositioning and narrativesEnsure brand consistency across:Paid adsOrganic socialWebsiteEmail/SMSPackagingRetailTurn strategy into execution:Campaign briefsMessaging frameworksContent pillarsBe the connective tissue between teams:Align creative, growth, and product around the same storyIdentify where the brand is drifting or getting diluted-and fix itEvolve the brand thoughtfully without constant reinventionSuccess Looks LikeThe brand feels coherent across channelsCreative output moves faster with fewer revisionsMessaging is repeatable, not constantly re-debatedNew hires and partners "get" the brand quicklyThe brand builds equity, not just short-term performanceMetrics You'll Be Measured OnBrand consistency and clarityCreative velocity and efficiencyBrand lift / message recallReduction in rework and confusionLong-term brand equity indicatorsRequirementsYou're a Great Fit If You...Have 4-7 years experience in brand management or integrated marketingCan balance taste with operational disciplineAre strong at translating strategy into clear briefs and systemsAre comfortable pushing back when things go off-brandThink in frameworks, not vibesCare deeply about how brands scale without losing themselvesNot This RoleYou are not the primary idea generatorYou are not a creative directorYou are not responsible for partnerships or deal-makingBenefitsCompetitive salary and performance-based bonusesHealth, dental & vision insurance (75% employer)401K Match (80% matching)Unlimited PTORemote work flexibility (if applicable) Annual wellness and professional development stipend Opportunity to work with a dynamic team in a high-growth environment

Created: 2026-04-02