Sr. Paid Social Specialist

About AmeriPharmaAmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.AmeriPharma's BenefitsFull benefits package including medical, dental, vision, life that fits your lifestyle and goalsGreat pay and general compensation structuresEmployee assistance program to assist with mental health, legal questions, financial counseling etc.Comprehensive PTO and sick leave options401k programPlenty of opportunities for growth and advancementCompany sponsored outings and team-building eventsCasual FridaysJob SummaryAmeriPharma is seeking a highly skilled Senior Paid Social Specialist to develop, manage, and optimize paid socialcampaigns across Facebook, Instagram, TikTok, and other platforms. This role plays a key part in driving lead generationand patient acquisition through full-funnel strategy, creative testing, and ongoing performance analysis. You'll workclosely with the digital marketing team to execute scalable campaigns, improve channel performance, and meet growthgoals. This is a hands-on, results-focused role ideal for someone with deep paid social expertise and strong analyticalskills.Schedule DetailsLocation: Remote Hours: Monday-Friday, 9:00 AM-5:30 PM Duties and ResponsibilitiesPlan, launch, and optimize paid campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Reddit, X, and moreDesign and manage full-funnel strategies to drive qualified traffic and lead generationBuild and refine custom audiences, lookalikes, and retargeting segments across platformsPartner with creative teams to produce high-performing social ads, including UGC and video contentMonitor campaign pacing and budget allocations to meet CPA and ROAS targetsConduct A/B and multivariate testing across copy, creative, bidding strategies, and placementsAnalyze campaign data across GA4, Looker Studio, and other platform reporting tools to inform decisionsTranslate performance data into clear, actionable insights and reports for stakeholdersStay current with platform changes, algorithm updates, and social advertising best practicesEnsure compliance with HIPAA and other regulatory guidelines in campaign executionRequired Skills 7+ years of hands-on experience managing paid social campaigns, with advanced knowledge of Meta Ads Manager Meta Media Buying Professional CertificationDemonstrated experience managing TikTok Ads and familiarity with creative trends on emerging platformsProven success driving lead generation and achieving performance targets such as CPL, ROAS, and CACStrong command of audience targeting strategies, bidding models, and campaign structureExperience integrating CRM data for attribution and lead quality trackingProficiency in GTM setup, event tracking, and conversion API integrationsHighly detail-oriented with strong problem-solving and optimization skillsExcellent collaboration and communication skills across creative and technical teamsFamiliarity with regulatory and compliance requirements in healthcare or other regulated industriesEducation and ExperienceBachelor's degree in Marketing, Communications, Business, or a related fieldDemonstrated experience managing and scaling full-funnel paid social campaignsExperience working independently and managing multiple campaigns simultaneouslyComfortable developing creative briefs and partnering with design/content teams on campaign assetsExperience with campaign tracking and performance reporting in healthcare or similar fieldsPreferred Qualifications Skilled in analyzing campaign performance data using GA4, Looker Studio, and platform-specific toolsExperience working with HIPAA-compliant marketing systems and toolsExposure to influencer marketing or user-generated content campaignsAmeriPharma's Mission Statement Our goal is to achieve superior clinical and economic outcomes while maintaining the utmost compassion and care for our patients. It is our joint and individual responsibility daily to demonstrate to outpatients, prescribers, colleagues, and others that We Care!Physical Requirements The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectationsEEO Statement The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or on the basis of disability or any other legally protected class.

Created: 2026-04-02