Digital Marketing Specialist

Digital Marketing SpecialistThe Digital Marketing Specialist (DMS) is responsible for the execution and ongoing support of the company and client digital marketing initiatives. This role is hands-on and production-focused, working closely with senior leadership, account managers, and developers to implement marketing strategies across owned, organic, and paid channels.The DMS brings a strong working understanding of modern digital marketing fundamentals, including how SEO has evolved alongside AI-driven search, generative engines, and GEO (Generative Engine Optimization). This position requires comfort working inside WordPress, creating and editing page layouts, managing on-page graphics, and supporting performance-driven marketing efforts that prioritize user experience, visibility, and conversion.This is not a people-management role. Success in this position comes from execution quality, attention to detail, and the ability to translate strategy into well-built digital assets.Core FunctionsExecutes digital marketing initiatives aligned with company and client goals.Supports brand messaging across websites, search, and content channels.Assists in improving organic visibility, on-page SEO, and AI/GEO readiness.Contributes to performance optimization efforts tied to traffic, engagement, and conversion.Stays current on evolving SEO, AI-driven search behavior, and platform updates.ResponsibilitiesBuilds, edits, and maintains WordPress pages, posts, and templates, including layout adjustments, on-page graphics, and content updates.Creates and updates digital graphics using Adobe products (including Adobe Express) or Canva-equivalent tools for web, landing pages, and marketing assets.Implements on-page SEO best practices, including metadata, internal linking, content structure, schema awareness, and image optimization.Understands how traditional SEO has evolved into AI-influenced discovery, including large language models, generative answers, and GEO concepts, and applies that understanding to content and site structure.Utilizes AI-assisted research, content allocation, and creation of agents for taskingSupports organic and paid marketing initiatives by preparing assets, landing pages, and tracking elements as directed.Works with developers to ensure marketing pages are properly implemented, performant, and conversion-ready.Assists with content formatting, publishing workflows, and quality control across client websites.Helps audit existing pages for SEO, UX, and performance improvement opportunities.Provides marketing execution support for proposals, presentations, and client deliverables.Participates in R&D efforts related to tools, platforms, and emerging digital marketing practices as requested.Works in HubSpot helping with Admin roles, emails, templates, sequences, and workflowsSupports internal teams with digital marketing needs as required.Participates in department workload and cross-functional projects as necessary.Why Join PAFun, collaborative teamClear role boundaries and expectationsOpportunity to grow within a scaling agencyWork with clients across a wide range of industriesEmphasis on professionalism, accountability, and long-term relationshipsCompensation PackageSalary Range: $47,000 - $52,000 annually, based on experience, background, and demonstrated client-facing skillsPerformance-based bonuses tied to client satisfaction, account retention, and operational efficiencyPaid time off, including holidays and flexible time-off policiesFull medical, dental & vision, and HSAOpportunities for professional growth, skill development, and advancement within the agencyAccess to agency tools, systems, and ongoing training

Created: 2026-04-02