Director of Brand Marketing

AboutGantri is building the digital manufacturer for design. We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system. We are moving from a design-led DTC brand into a broader platform serving designers, brands, and the architecture & interiors community.RoleWe are hiring a Director of Brand Marketing to define and scale Gantri's brand as we expand across DTC and B2B. You will shape how Gantri shows up culturally, commercially, and strategically - translating our digital manufacturing thesis into a design-forward, premium, innovation-led brand. This role collaborates deeply with Creative, Sales, Growth Marketing, and Product. You will sit at the center of narrative, ensuring brand clarity and consistency as the company scales. This role reports directly to the CEO.ResponsibilitiesBrand positioning & narrative clarityEvolve Gantri's brand positioning as we scale Gantri MadeClarify messaging across: DTC design customersTrade / specifiersBrand partnersTranslate complex technology into emotionally resonant storytellingBuild a clear messaging hierarchy and brand playbookIntegrated launch strategyLead brand strategy for product launches and platform initiativesPartner with Product and Creative to shape go-to-market narrativesEnsure every launch feels intentional, premium, and culturally relevantBuild repeatable launch frameworks (drop mentality, fashion calendar discipline)Cultural relevance & communityDevelop partnerships with designers, tastemakers, and collaboratorsShape Gantri's presence at trade shows, design fairs, and key eventsElevate Gantri's brand perception in the architecture & interiors communityDrive PR strategy and thought leadershipBrand x Growth alignmentPartner closely with Growth Marketing to ensure brand and performance reinforce each otherImprove top-of-funnel awareness and brand searchDefine brand KPIs and measure long-term brand equityCross-functional collaborationWork tightly with: Creative (visual expression)Sales (trade narrative, decks, positioning tools)Product (roadmap storytelling)Growth (campaign execution)Ensure brand consistency across website, sales materials, retail, and partnershipsRequirements8-12+ years in brand marketing during rapid growthExperience at a high-growth, design-forward fashion, beauty, or lifestyle brandProven track record scaling brand during periods of rapid growthExperience working across DTC and wholesale/trade environments preferredExceptional taste and strong point of viewStrategic clarity - can define positioning, not just execute campaignsAbility to translate innovation into desireStrong operator who can ship quicklyDeep understanding of cultural timing and brand momentumComfortable in a founder-led, fast-moving environmentExperience working with physical productsWhat Success Looks Like (in the first 12 - 18 months)A clear, category-defining brand positioning - Gantri's evolution from a design-led DTC brand to a digital manufacturing platform is clearly articulated and codified. The narrative is sharp, differentiated, and consistently expressed across consumer, trade, and partner audiences.A breakthrough scaling of Gantri Made - Gantri Made is being scaled with a cohesive, premium, and strategically disciplined approach. The shift is clearly communicated. The story resonates. The framework becomes repeatable, inspiring potential customers.Elevated cultural & industry relevance - Gantri becomes meaningfully embedded within the architecture and interiors community - through thoughtful partnerships, strong industry presence, and high-quality press in leading design publications.Brand that drives momentum - Brand search, awareness, and top-of-funnel quality improve measurably. Brand and growth reinforce one another. The company builds long-term equity alongside short-term performance.Organizational clarity & alignment - Sales, Creative, Product, and Growth operate from a shared narrative foundation. The brand becomes a strategic asset used confidently across every touchpoint.Why GantriJoin a company reimagining manufacturing and empowering the next generation of designers and design brands.Be part of a high-impact, design-driven organization creating a new industry.Lead design across both digital and physical experiences in a fast-growing, purpose-driven environment.Competitive salary, equity, and benefits.BenefitsCompetitive salary and equityMedical, dental and vision insurance401kPaid vacation days and paid holidaysAccess to 3D printers for your personal projectsMonthly team lunchesAnd much moreWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Created: 2026-04-02