Digital Marketing Specialist

Thank you for considering a career at Port Houston. We appreciate your interest in joining our team. By applying, you are taking an important step toward advancing your career with an organization committed to excellence.Port Houston offers competitive compensation, comprehensive benefits, and a diverse, inclusive work environment. Joining our team means embarking on a fulfilling career path with opportunities for growth and impact.Before submitting your application, please ensure your resume is ready for upload in either .doc or .pdf format. Application must be completed in full.Position Summary:Administer and facilitate all digital marketing efforts by developing and executing digital communication campaigns, and managing web updates as needed on the Port Houston website(s) to increase awareness, deepen stakeholder engagement and promote the Port Houston brand.Key Responsibilities/Duties: Analyze digital data to draw key recommendations around website, email marketing, and social media optimizationServe as project lead for website redesign, website updates, plugins monitoringEstablish effective brand presence across variety of social media channelsUse video to help tell our story onlineConduct digital audits of the Port Houston brand onlineMaintain digital dashboard of several different accountsCoordinate with internal teams to identify priorities and create digital and social campaigns for a variety of Port initiativesWrite and send emails to stakeholdersMonitor key online marketing metrics to track successCreate and maintain online listings across e-commerce platformsEnsure that the brand message and tone is consistentServe as the primary point of contact for website updates and revisionsPerform website analytics on a regular basis or as needed • Assist research, writing, and editing of printed and digital collateralMaintain and help to evolve the voice of web communications by researching and writing for the Port Houston website, e-mails and social mediaConduct research on new content areas and maintain editorial calendarIdentify and assess new, under-leveraged or emerging digital channels of communication (e.g. apps, social media, mobile technologies, blogs, user-generated content, video) to determine the value in driving marketing objectivesDevelop and execute paid social campaigns that integrate seamlessly with broader marketing strategiesManage user experience on websiteStay abreast of social trends and best practicesManage digital media budgetAct in accordance with Port Houston core values (respect, excellence, accountability, diligence, and you)Perform other duties as neededEducation/Experience: Bachelor's degree in Business Administration, Marketing, Communications, Public Relations, or related major in a public or accredited private academic institution preferred3+ years of related digital marketing experience requiredExperience executing paid social media campaignsPrevious SEO experienceProficiency in corporate social media and trendsKnowledge, Skills, Abilities and Behaviors: Knowledge of traditional and digital marketingKnowledge of video and photo editing software such as AdobeKnowledge of WordPress, and Hubspot or CRM platformsKnowledge of digital publishing • Knowledge of blogging and email campaign developmentKnowledge of social media marketingKnowledge of social media technologies, platforms, and measurement techniques specifically Facebook, X, and LinkedIn, Instagram and YouTubeKnowledge of Microsoft Office suite, Adobe Creative Suite, email marketing platforms, Google products, and CRMKnowledge of creating/editing HTML for email and webVerbal and written communication skillsCreativity and organizational skillsAbility to engage management decision makers and influencersAbility to take a proactive approach to improve our communications and brand across all online channelsAbility to self-motivate and work independentlyAbility to pay attention to detailAbility to use good judgment when posting, replying, and sharing contentAbility to capture and post images via mobileKey Competencies Required: CommunicationCollaborationCreativity and InnovationCustomer FocusInformation MonitoringOrganizational AgilityThis work site location of this job is:Port Houston Administration BuildingWork Environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate, but due to open office environment noise level may occasionally be high. To apply, please go to /careers. Only applications submitted through the Port Houston Careers website will be acknowledged. Port Houston is an equal opportunity employer and participates in the E-Verify program supervised by the U.S. Government.Disclaimer:The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.We appreciate your interest in Port Houston. Port Houston is an equal employment opportunity employer. Port Houston's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws. Port Houston also prohibits harassment of applicants or employees based on any of these protected categories. Application must be completed in full.

Created: 2026-04-02