Sr. Media Specialist

Job Type Full-timeDescriptionSUMMARY With guidance from the Media Supervisor, the Senior Media Specialist serves as a strategic media planner and buyer for all digital channels. These channels may include OTT, display, search, social, digital audio and retailer sponsored. This person will own the strategic media process for select clients, which consists of developing, negotiating, executing, monitoring, and analyzing paid media campaigns. ESSENTIAL FUNCTIONSWork with media supervisor and media director to develop strategic goal focused campaigns Collaborates with traditional media, creative, social media, PR, and account teams to provide integrated, cross-channel media solutionsThis position is responsible for planning and negotiating advanced TV (OTT), digital audio campaigns and display, including all necessary management, tracking, and digital reportingPlan and execute digital media campaigns within the Google Suite (Adwords, GDN & You Tube)With minimal direction from the Media Supervisor, Sr. Media Specialist researches, negotiates, and executes effective media plans that cost-effectively deliver on client goalsFosters positive relationships with media vendors by managing expectations through consistent communication, to drive strong negotiations and campaign performanceRegularly monitors and tracks campaign performance and suggests optimizations as needed. Works with Analytics team to update dashboard and provide campaign analysis per client requestManages billing and reconciliation for their owned media channels, and trains new media associates on the billing processStays current on media trends and shares new opportunities with appropriate teamsTASKSLeverage internal and external research tools to pull audience, competitive, market, and channel insights during planningCreates strategic media presentations that showcase intuitive thinking and efficient media buying per client objectives and goalsProactively researches new media channels, tactics, approach to digital and traditional measurement, and competitive landscapeDevelops and maintains media flowcharts, digital campaign spreadsheets, billing authorizations, and production schedules/asset summaries Negotiates and contracts media buys, including added-valueOrganizes and maintains vendor contracts, audience and media research, historical documentation, and reportsWorks with client, creative, & account teams to issue creative assets to vendors. Responsible for QA of all tags and placementsWorks with vendors to ensure full delivery of ordered buysReviews, approves, and processes media billing monthlyRegularly reconciles budgets and performance, and promptly alerts account team of any issuesCrafts well thought-out and researched POVs on client and agency opportunitiesCreates exposure for Planit by contributing to agency blog with contextual media expertiseProvides performance insights and existing media optimizations based on analytics dashboard and/or ad hoc campaign analysis requestsRequirementsQUALIFICATIONSRequired 5 - 6 years working with digital media channels (paid social, display, paid search, retailer)Bachelor's degree in related fieldAdvanced understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPsKnowledge of digital media KPIs, management, and reporting (including ad servers)Understanding of common media research and planning tools/softwareStrong presentation skills to foster client, vendor, and internal relationshipsAble to flexibly manage complex processes in a fast-paced environmentEntrepreneurial mind with the ability to multitask and handle multiple campaigns at a timeStrong interpersonal skills to foster internal and external relationshipsDesired Agency experience Exposure to OTT & digital audio (Pandora, podcasts, etc).Experience with CPG, direct response and lead generation campaignsExposure to tag management and advanced campaign trackingExperience with 3rd party data aggregators and reporting dashboardsPHYSICAL & WORK ENVIRONMENTPlanit is an office-first hybrid workplace. Local candidates strongly preferred.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT, OR CONTINUED EMPLOYMENT, THAT AN INDIVIDUAL SUBMIT TO OR TAKE A LIE DETECTOR OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.SALARY DESCRIPTION$75k - $90k

Created: 2026-04-02