Assistant Director, Marketing & Communications

PRIMARY PURPOSE:The Assistant Director of Community Information is a partnership builder that cultivates a productive engagement portfolio with employees, students, families, public and private entities, and community groups. The Assistant Director of Community Information is responsible for expanding relationships and creating fruitful alignments to strategic goals by working closely with internal and external partners, defining short- and long-term programs and strategies, and connecting with stakeholders to create benefit for the school community. These efforts include creating fund-generating opportunities, executing internal and external community events, developing fruitful partner-based programming, coordinating engagement and advocacy channels, and illustrate the district's strategic goals and programs.QUALIFICATIONS:Education/Certification: Bachelor's Degree in Education, Business, Marketing, Communications or related field, required Master's Degree in Education, Business, Marketing, Communications or related field, preferredKnowledge and Skills: Strong political acumen and highly skilled relationship builder, required Exceptional verbal and written communication skills, required Knowledge of K-12 setting, preferredExperience: Four (4) years in education, marketing, communications, business, or similar role, required Three (3) years directly or indirectly managing a team or projects, required Working Days: 226Daily Rate pay range:Minimum: $ 369.37 Maximum: $ 515.35Note: Starting pay for a new hire in a pay range plan will be determined individually based on each person's job-related experience and salaries paid to peer employees in the same position with similar experience.MAJOR RESPONSIBILITIES AND DUTIES/ESSENTIAL FUNCTIONS: Develop events and partnership opportunities to grow revenue year over year for student scholarships and other district initiatives (e.g., golf tournament, fishing tournament) Lead advertising and revenue-generating contractual sponsorship agreements throughout the district through the use of facilities, scoreboard, marquees, events, mobile devices, website, apps, e-newsletters, banners, videos, as well as print, video, and online resources. Drive the annual employee recognition cycle that starts with General Assembly, appreciation milestones and proclamations and ends with events including Teacher of the Year, Service Awards and Graduations. Support the Director to grow the district's internal and external engagement efforts including the Partner's in Excellence Program, Student Ambassadors Program, PTA/O, and the Superintendent's Parent Advisory Group, School Health Advisory Committee by coordinating meetings, selection committees, and event planning. Develop operating mechanisms, tools, partnership models and accountability structures to better align and leverage partner support when creating student-community programs that benefit students (e.g., student summer programs, internships, fellowships). Conduct demonstration tours and requests for special visits and presentations that promote the district. Facilitate strategic programmatic partnerships and participate in community-based collaboratives and networks; conduct outreach and create opportunities for collaboration. Support director to foster public and private sector relationships by aligning value-added services to students and families. Leverage alumni outreach efforts to develop rich, meaningful partnership opportunities. Oversee development of All MITV field and studio productions, such as talk shows, stories and Superintendent's Message. Oversee videotaping and editing of school-related events, promos, students/staff/district recognition promos. Oversee live streaming, YouTube, and Facebook Live with single & multi-camera productions. Supervise all staff by monitoring day-to-day operations, work assignments, project development, etc. Demonstrates experience with direct marketing, marketing research, project management, and digital campaigns. Retain staff through proper hiring, supportive onboarding, effective professional development, and a positive work environment. Evaluate job performance of employees and develop training options and/or improvement plans as needed. Supervise budget and monitor effectiveness of programs to ensure efficient management of resources. Implement policies established by federal and state law, State Board of Education, and the local board. Follow McAllen ISD customer service standards. Perform other duties assigned by immediate supervisor (primary evaluator). SUPERVISORY RESPONSIBILITIES: MITVEQUIPMENT USED: Computer, copier, printer, fax machine, multimedia equipmentWORKING CONDITIONS:Mental Demands: Ability to communicate effectively (verbal and written); maintain emotional control under stress; interpret policy, procedures and data; coordinate varied projects/programs; meet deadlines; ability to perform management assignments during non-scheduled working hoursPhysical Demands/Environmental Factors: Prolonged standing or sitting; repetitive hand movements, prolonged use of computer; prolonged and irregular hours; frequent district-wide travel and occasional out-of-district travel

Created: 2026-04-02