Digital Marketing Specialist, University Communication ...

About the RoleAt Lipscomb University, our mission is to educate students for lives of purpose, service, and leadership. Every part of our work, including marketing, plays a role in opening doors for students to experience that transformation.The Digital Marketing Specialist will help us extend that mission by connecting prospective students with the opportunities Lipscomb offers. In this role, you will gain hands-on experience in digital advertising while also contributing to the strategies that drive enrollment and elevate our brand. You will be mentored by experienced colleagues, collaborate with creative partners, and take ownership of projects that make an immediate impact. This position reports to the Director of Digital Marketing.This is an opportunity not only to grow your skills, but also to advance the mission of a university changing lives every day.What You'll DoBuild, launch, and manage digital advertising campaigns across platforms like Google Ads, Meta Ads, and other emerging channelsMonitor performance, analyze results, and make data-informed adjustments to maximize effectivenessTranslate data into clear, actionable insights through reporting with GA4, ad dashboards, and CRM systemsWork alongside creative teams to produce compelling ad content that resonates with prospective studentsKeep projects on schedule, ensuring excellence and accountability in deliveryExperiment with new tools, strategies, and audiences to expand Lipscomb's reach and impactWhat We're Looking For1-3 years of experience in digital campaign management (agency or in-house)Hands-on experience with Google Ads and Meta Ads; familiarity with GA4, Google Tag Manager, CRM platforms, and Content Management Systems (CMS) is preferredStrong organizational skills with the ability to manage multiple prioritiesA proactive mindset, eager to solve problems, learn quickly, and adapt in a fast-paced environmentGenuine enthusiasm for working within a mission-driven team focused on student outcomesWhy This Role MatterEvery ad campaign is more than just numbers on a dashboard. It is a bridge connecting students with an education that can shape their future. Your work will play a vital role in sharing Lipscomb's story, expanding our reach, and ensuring more students have the opportunity to encounter the life-changing education we provide. If you meet the requirements above and are passionate about digital marketing, driving growth, and innovation, we encourage you to apply and join us in shaping the future of Lipscomb University. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Created: 2026-04-02