Marketing Operations & Strategy Manager

Join the Team at Samuels Seafood Co.Marketing Operations & Strategy Manager - Retail DivisionAt Samuels Seafood Co., we don't just move seafood - we move markets. As a leader in premium, sustainable seafood distribution, we are seeking a Marketing Operations & Strategy Manager to bring structure, precision, and strategic clarity to our Retail Division.This is not a purely creative role. This is the architect behind the strategy. The builder of systems. The operator who ensures vision becomes measurable performance.The MissionYou will design, structure, and oversee the execution of comprehensive marketing strategies that align directly with company business objectives. You'll build frameworks, enforce brand consistency, analyze performance, and create operational excellence - while collaborating closely with our Creative Brand Manager to bring strategy and creativity together seamlessly.What You'll LeadStrategic Direction & PlanningDraft and execute overall marketing strategies and annual plans for the Retail DivisionDefine target audiences, positioning, and channel objectivesTranslate company goals into measurable marketing initiativesEnsure alignment between marketing, sales, operations, product, leadership, and financeResearch & InsightLead market research and competitive analysisIdentify consumer trends and customer insightsTransform data into actionable strategyShare findings to inform creative concepts and campaignsCampaign Architecture & PerformancePlan and manage multi-channel campaigns from concept through ROI reportingOwn project timelines, budgets, tracking systems, and optimization processesBuild dashboards and performance measurement frameworksOversee lifecycle management and strategic refinementBrand GovernanceDevelop and own brand guidelines and SOPsConduct QA reviews to ensure brand consistency across all outputsProtect and elevate the company's public-facing imageImplement systems to enforce brand standards company-wideOperational Execution & LogisticsCoordinate promotional events, product launches, and go-to-market activitiesManage vendor coordination and distribution to retail locationsOversee website and CMS updates, backups, and content implementationCoordinate internal marketing operations (signage, intranet, internal communications)Leadership & Cross-Functional AlignmentServe as the primary marketing liaison to all departmentsBuild processes that drive collaboration and accountabilityMentor team members (including the Creative Brand Manager)Conduct performance reviews, delegate tasks, and track progressFoster a culture of structured excellence and measurable successEditorial & Content LeadershipAssist in writing compelling copy and shaping brand voiceConduct interviews and write features for FT publicationDesign, layout, and manage the Florida Fish Tales edition exclusivelyGuide development of marketing materials including video, ads, and web contentWho You AreA strategic thinker with operational precisionHighly organized and systems-orientedComfortable leading both strategy discussions and execution logisticsAnalytical, data-driven, and performance-focusedA collaborative leader who aligns teams around measurable goalsCapable of blending structure with storytellingYou thrive at the intersection of strategy, systems, logistics, and brand stewardship.What Success Looks LikeMarketing initiatives directly tied to revenue and growth goalsClear tracking and performance measurement across campaignsStrong cross-departmental alignmentProtected and elevated brand consistencyEfficient processes that scaleWhy Join Samuels Seafood Co.?Industry leader in premium seafoodStrong growth trajectoryCollaborative leadership cultureOpportunity to shape and structure an entire retail marketing divisionHigh-impact strategic role with visible resultsIf you're ready to build frameworks that drive performance and bring clarity to complexity - we want to hear from you.Apply today and help us chart the future of retail seafood marketing.

Created: 2026-04-02