Marketing Manager, Patient Monitoring

open/close Print local Share on Twitter Share on LinkedIn Send as email Marketing Manager, Patient Monitoring City: Columbia Country/Region: United States State: Maryland Business Area: Marketing Department: Marketing, ST USA Employment Type: Full-time Req ID: 9988 Job Title: Marketing Manager, Patient Monitoring Reports To: Director of Marketing, Anesthesia & Patient MonitoringLocation: Hybrid or Remote (Reporting into Columbia, MD)Position Summary: The Marketing Manager will lead the downstream marketing efforts in North America for Ambu's Cardio & Neuro portfolio within our Patient Monitoring franchise. The individual will be responsible for developing and executing product marketing strategies and plans to build brand value, optimize sales, and ensure profitability of the product line while growing market share. This position is well suited for an energetic, analytical, high collaborative marketer with a proven skillset for driving growth in a competitive landscape, delivering on key objectives, and successfully launching/managing products within several markets at once.Essential Functions and Responsibilities: Develop and execute on downstream product marketing strategies/plans for Ambu's Cardio and Neuro portfolio that drive awareness, adoption, and enhanced value in the marketplace for the product lines in the acute care, ASC, critical care, pre-hospital markets and emerging markets. Continuously monitor product line performance - including financial targets, key objective achievements, competitive landscape, and KPIs - and provide monthly business reviews to Director of Marketing Develop ownership-level presence for the product portfolio with cross-functional downstream partners in marketing, sales, corporate accounts, finance, and othersUse business intelligence skills to evaluate market trends and develop segment penetration opportunities and targets to drive real time objective achievementAnalyze and develop optimal market positioning and pricingDevelop business cases for investment in Marketing activities and new product developmentEstablish market communication plan for product areas to ensure product and marketing messaging throughout all communication platformsManage Ambu's brand and ensure brand consistency in product design and Marketing communications, including trade showsDevelop sales support tools targeting all key stake holders for the product areaDevelop KOL relationships, advisory boards, and communications with Societies and AssociationsCollaborate with sales management to evaluate and validate effectiveness of Marketing strategies and programsEvaluate the attractiveness of growth opportunities to expand the portfolio, improve business health, and strengthen overall market positionEvaluate product portfolio gaps and conduct customer, clinical, and market research to guide innovation projects and work with R&D through the development processDevelop education and training programs for sales force and end users, as neededPlan and manage new product launches to achieve high-impact commercialization goalsEnsure that budget targets are being metProvide input to supply chain for inventory forecastsPresent business status and key activity reports at routine marketing meetings and business reviews Facilitate and coordinate collaboration across geographies and cross-functional teams to build internal support, report on business progress, and accomplish business goals and objectivesUp to 40% travel related to tradeshows/conferences and customer visits in conjunction with local representatives Additional ad hoc duties, as neededPerformance Criteria: Develop product and market strategies to optimize sales and profitability of product lines, in accordance with Marketing planExecute market strategies to achieve product line revenue, contribution, and market share targetsDevelop a clear positioning and pricing strategyProvide efficient training and effective support tools to the sales teamIdentify growth segments and opportunitiesDevelop and launch new products and solutionsCollaborate with Marketing team, cross-functional and multi-national team membersConduct business and maintain relationships according to Ambu's standards and values Qualifications /Experience:Bachelor's degree in Marketing or related fieldMinimum of 6-8 years of experience in Healthcare Marketing, preferably in Medical DevicesExperience in Patient Monitoring and/or adjacent Medical Device markets highly preferredDemonstrated strong work ethic and initiativeProven ability to manage large workflow and multiple projects at one timeEffectively build and maintain relationships with peers and colleagues across organizational levels and with the executive teamExperience with design, evaluation, validation of marketing strategies and programsConsistently and effectively brings ideas, proposals and business cases forward for considerationExpertise with Microsoft Office, especially PowerPoint and ExcelExperience with new product development and launchesAnalytical and budgetary experienceStrong ability to comprehend and analyze complex problems for business strategyExperience supporting a direct sales force#LI-Remote About AmbuAmbu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.For more information, please visit or follow us on LinkedIn.

Created: 2026-04-02