Senior Brand Manager/ Senior Marketing Manager

**Please note that all positions posted for Aspyr Media, Inc. are in-person/in-office only; remote positions are not available.**Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we've published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.Responsibilities:Reporting to the Senior Manager of Marketing, the Senior Brand Manager is responsible for defining and overseeing the comprehensive go-to-market strategy and execution for high-profile game launches and franchises. This role demands a holistic view of Aspyr's business, involving the overall brand strategy, defining product and brand positioning, identifying key target audiences, conducting competitive and market analysis, and owning partner relationships. This position will provide senior-level strategic direction on creative, product life-cycle management, and budget allocation. The Senior Brand Manager will help lead cross-functional teams and mentor brand managers and creative staff.Essential Functions:Strategic Leadership & Planning:Drive the strategic vision for go-to-market campaigns, providing senior guidance on product positioning, target audience segmentation, and core messaging that resonates across various platforms and channelsDevelop the long-term brand strategy and positioning for assigned game franchisesConduct and synthesize competitive analysis, and consumer insights to inform and validate strategic marketing decisions and drive superior performanceOwn the marketing budget for assigned franchises, making decisions on spend allocation across media, creative, and promotional activities to maximize ROICross-Functional Management & Influence:Serve as the primary marketing lead and decision-maker when collaborating with internal departments (e.g., Product, Production, QA, Publishing, PR)Provide strategic direction and ensure cohesive execution across all marketing touchpointsLead the relationship with external agencies (creative, media, research), defining the vision and quality bar for all campaign materials, including key art, trailers, advertising, and promotional assetsAct as the senior-level contact and brand guardian for licensing partners and external stakeholders, confidently presenting go-to-market plans, negotiating asset approvals, and communicating post-launch performanceExecution & Mentorship:Oversee and mentor junior staff or cross-functional team members on day-to-day campaign execution, budget tracking, and creative planningFocus on best-in-class brand management practicesProactively interpret, analyze, and provide action plans based on campaign performance metrics, and evolving game development milestones to mitigate risks and capitalize on opportunitiesWork with the Senior Manager of Marketing to establish and refine KPIs, ensuring campaigns are tracked against ambitious sales and brand health goals, and driving post-mortem analysis for continuous improvementPreferred Qualifications:Bachelor's degree in Marketing, Business, or a related field8+ years of progressive experience bringing multiple successful product launches to market within the games, entertainment, or digital software industry, ideally including 1+ years operating at a senior or equivalent leadership levelExceptional track record of developing and executing large-scale, integrated marketing campaigns that have driven significant sales and brand growthProven ability to manage budgets and demonstrate strong financial acumen in forecasting, spend optimization, and reporting ROIExpert-level understanding of the video game publishing and marketing content pipeline; experience managing complex IP/licensing relationships is preferredOutstanding strategic and analytical skills, coupled with a creative mindset and the ability to inspire top-tier creative workSuperior written, oral communication, and presentation skills with the ability to influence and align diverse stakeholdersAspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.

Created: 2026-04-02