Marketing Manager

Description We are looking for an experienced Marketing Manager to lead strategic initiatives that elevate our brand and drive measurable growth. Based in Alpharetta, Georgia, this role focuses on crafting impactful campaigns, building client relationships, and enhancing engagement through innovative marketing strategies. If you thrive in a fast-paced environment and are passionate about delivering results, this opportunity is perfect for you. Responsibilities: - Develop and manage newsletters, case studies, and success stories to showcase client achievements and organizational impact. - Create and oversee promotional content for client-facing events, including workshops, accelerators, and member gatherings. - Design and implement targeted campaigns to promote in-person and virtual training programs, ensuring maximum reach and effectiveness. - Collaborate closely with the sales team to generate leads, nurture prospects, and reengage former clients. - Ensure all marketing communication aligns with the company's mission and maintains its high-quality brand standards. - Track, analyze, and report on engagement metrics, conversions, and campaign performance to drive continuous improvement. - Promote and monitor referral programs to increase member-generated leads and ensure exceptional client experiences. - Drive sales of one-off or bundled onsite training services through impactful marketing strategies and campaigns. - Support member upgrades by creating campaigns that encourage transitions to higher-level or long-term programs. - Monitor engagement metrics such as open rates, click-through rates, and attendance at events to refine marketing efforts. Requirements - Bachelor's degree in Marketing, Communications, or a related field. - Minimum of 3 years of experience in marketing, preferably within detail-oriented services, healthcare, or education sectors. - Proficient in digital marketing strategies, including email campaigns, paid social media, Google Ads, and analytics platforms. - Strong copywriting skills with a focus on direct-response marketing. - Experience with marketing automation tools to streamline and enhance campaign execution. - Ability to balance creativity with data-driven decision-making to optimize results. - Excellent organizational skills and attention to detail in managing multiple projects. - Strong interpersonal skills to collaborate effectively across teams and with external stakeholders. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (and Privacy Notice (.

Created: 2026-04-02