Vice President of Marketing - Consumer Electronics

Job DescriptionVice President of Marketing - Consumer ElectronicsWho: A fast-growing consumer electronics company seeking a visionary marketing leader.What: Lead all aspects of marketing strategy, brand development, and go-to-market execution.When: Immediate need.Where: Charlotte, NC (on-site or hybrid preferred).Why: To accelerate brand growth and drive customer acquisition in a competitive market.Office Environment: Collaborative, fast-paced, and innovation-focused culture.Salary: $180,000-$220,000 base plus performance bonus and equity.Position Overview:The Vice President of Marketing will spearhead the development and execution of integrated marketing strategies for a consumer electronics brand experiencing rapid expansion. This role will own the customer journey from awareness to loyalty, leveraging data, creativity, and leadership to build an iconic brand.Key Responsibilities:Define and implement the marketing vision, roadmap, and team structure.Drive digital, brand, and product marketing initiatives across all channels.Lead performance marketing, SEO/SEM, PR, and influencer strategies.Partner cross-functionally with product, sales, and leadership to align goals.Optimize budget allocation and performance metrics to scale growth efficiently.Build and mentor a high-performing marketing team.Qualifications:10+ years of progressive marketing experience, including 3+ years in a senior leadership role.Background in consumer electronics, consumer tech, or lifestyle brands strongly preferred.Demonstrated success in scaling DTC and retail marketing efforts.Strong analytical, strategic, and creative skills with an ROI-focused mindset.Experience with both early-stage growth and established brand marketing environments.

Created: 2026-04-02