Senior Manager, Data (Media)

Who We AreVML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.About WPPWPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .Who we are & what we do:Gain Theory is a leading global marketing effectiveness and foresight consultancy. We combine quality data, proprietary technology, and advanced analytics to give our clients the confidence to make better informed investment decisions that drive growth.Growth is the defining characteristic of successful organizations, and Gain Theory's vision is to accelerate growth for ambitious brands. We define ambitious brands as those that generate earnings/profits above the industry average. We deliver:Data strategy, harmonization, and visualization.Advanced analytics and modeling, including MMM, attribution and unified measurement, testing, segmentation, behavioral sciences, choice analytics, simulation, war gaming, and forecasting.High-touch consultancy that includes bespoke roadmaps, training and education, industry benchmarking, and activation planning.At Gain Theory, we love accelerating growth for ambitious brands and people. As a Gain Theorist, you will need to demonstrate behaviors that support our values.Our values are: Be Curious, Be Positive, Act with Consideration, and Make it Better. You can read more about our values here: /our-culture-people-and-valueWhat you'll do:As a Senior Data Manager, you'll play a pivotal role at the intersection of clients, teams, and technology. You'll take ownership of key client relationships, lead and mentor a talented data team, and act as the go-to technical expert for both your direct reports and peers across the business. Reporting to the Director of Data within your client squad, you'll help shape how data drives smarter decisions, stronger performance, and greater innovation for some of the world's leading brands. Beyond day-to-day delivery, you'll also help chart the future of how Gain Theory harnesses data-pushing the boundaries of automation, scalability, and insight to fuel the next generation of data-driven growth.Key Responsibilities:Accountable for designing, delivering, and maintaining all aspects of the data management process for any assigned clientsDirect oversight of, management of, and full accountability for work delivered by all junior data resources (some may be in other global offices/time zones) for any assigned clientsBalancing getting the data perfect or in very good modeling shape versus the demands of the clients around what is requiredIdentifying, building, and automating data collection solutions for various data sources including ad servers, social networks, DSPs, search engines, etc.Building relationships and owning communications with key data owners and contacts to ensure timely delivery of accurate, clean dataProject management of all data activities for assigned clients including managing timelines, identifying/mitigating known risks, communicating impact to downstream dependencies, etc.Regularly meet with client leads and line manager to coordinate account planning and client project initiatives. This includes providing resource estimates and expected timing to ensure proper staffingSupport the data lead for all assigned clients providing key information for all internal and/or cross-client initiatives as neededTrain and support the use of new data techniques, best practices, and tools standardized by the Data Center of ExcellenceWhat you'd need to succeed:Background (6-8 years+) in Marketing, Statistics, Computer Science, Information Science, Engineering, or related quantitative fieldIn-depth experience with all things data including the ability to work with a variety of datasets from multiple sources, familiarity with standard data processing tools/concepts (e.g. SQL, ETL), and experience driving robust QA processesFamiliarity with DBT is highly valuedIn-depth experience of the advertising ecosystem (e.g. ad trafficking, Ad servers, DSPs, Media Strategy and Activation, etc.) and a working knowledge of appropriate metrics, measurement, and reportingMedia agency experience will be highly valuedCan lead requirements gathering, project planning, and implementation for both cross-functional internal data initiatives as well as client-side data projectsHas project management skills including planning tasks and deliverables, managing timelines and risks, managing team resource allocation, and overseeing multiple simultaneous projectsAbility to manage and motivate Gain Theory team membersOrganized, detail-oriented, QA-focusedExperience/familiarity with Multi-Touch Attributions solutions and/or Market Mix Modeling will be highly valuedExperience with key reporting solutions such as Tableau / Power BI will be highly valuedExcellent written, verbal, and presentation skillsThe base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.$130,000-$150,000 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). 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Created: 2026-04-02